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monday.com

Work Operating System (Work OS)Founded 2012
Reviewed by Swet Parvadiya
Company data updated: October 2026

Founders

Who Founded monday.com?

Roy Mann, Eran Zinman · Founded 2012 · HQ today: Tel Aviv, Israel & New York, NY, United States

Who founded monday.com?

monday.com was founded by Roy Mann, Eran Zinman in 2012. It is now led by Roy Mann.

Founders
Roy Mann, Eran Zinman
Founded
2012
Headquarters
Tel Aviv, Israel & New York, NY, United States
Number of founders
2
Current CEO
Roy Mann (since 2012)
Where was monday.com founded?
monday.com was founded in Tel Aviv, Israel in 2012.
When was monday.com founded?
monday.com was founded in 2012.
Who started monday.com?
monday.com was founded by Roy Mann and Eran Zinman.
How old is monday.com?
monday.com is 14 years old as of 2026.

Founding Story

In 2012, Roy Mann was an executive at Wix, a large tech startup in Israel. As the company scaled to hundreds of employees, internal communication became a chaotic nightmare of emails and messy spreadsheets. Mann realized that existing project software was built for engineers, not normal people. He needed something as simple as a whiteboard but as powerful as a database. He built a crude internal tool called 'daPulse'. It was so highly effective that other companies begged to use it. Mann left Wix, raised capital, and turned that simple internal tool into a multi-billion dollar global operating system.

Roy Mann

Background

Product and technology executive at Wix.com before founding monday.com; the first version of daPulse began as an internal Wix collaboration tool.

Role at monday.com

Roy Mann co-founded monday.com (then daPulse) with Eran Zinman in 2012 and has served as co-CEO since. He led the company through its 2017 rebrand, its June 2021 NASDAQ IPO and growth to $1.232 billion in revenue in 2025. In July 2026 he and Zinman restructured the company, cutting about 20% of staff, to refocus it as an AI work platform. Roy Mann was born in 1979.

Eran Zinman

Background

Israeli software engineer and entrepreneur with an R&D background.

Role at monday.com

Eran Zinman co-founded monday.com with Roy Mann in 2012 and shares the co-CEO role with him. Under the two founders the company grew from $78 million in revenue in 2019 to $1.232 billion in 2025 and expanded from a single work management product into CRM, dev and Service products, with AI products accounting for 17% of net new ARR in Q2 2026. (Exact birth year remains publicly undisclosed).

monday.com: CEO & Leadership History

Full timeline →

Eliran Glazer

Chief Financial Officer

2021 – Present

As CFO, he manages the massive global expansion strategy, aggressively moving the company 'upmarket' to secure highly lucrative, multi-million dollar enterprise contracts to justify the company's valuation.

Roy Mann

Co-Founder & Co-Chief Executive Officer

2012 – Present

As Co-Founder and Co-CEO, he transformed a deeply niche internal tool developed at Wix into an absolute massive, multi-billion dollar work operating system used globally.

Eran Zinman

Co-Founder & Co-Chief Executive Officer

2012 – Present

As Co-Founder and Co-CEO, he drives the massive technical roadmap, ensuring the platform remains highly aesthetic and incredibly intuitive despite adding massive enterprise complexity.

Compare monday.com Leadership With Competitors

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Keep researching monday.com

Who Founded monday.com? FAQ

How did Roy Mann and Eran Zinman meet and conceive the idea for daPulse in 2012?

Roy Mann was working at Wix when he set out to build an internal tool that would show every team what others were working on. He partnered with Eran Zinman in 2012, and the tool became daPulse, which they spun out as an independent company and later renamed monday.com.

What was the initial feedback when the founders pitched daPulse to venture capitalists?

Early venture capital investors initially rejected daPulse, claiming that the project management market was already saturated with Basecamp, Trello, and Microsoft Project. The founders persevered, proving that their visual, customizable table architecture could replace multiple disparate business tools.

How did the founders use Wix.com as an early angel investor and testing ground?

Wix.com's founders (Avishai Abrahami and Giora Kaplan) provided early angel backing and seed capital for daPulse. Early versions of the software were piloted directly inside Wix's engineering and design teams, providing invaluable real-world feedback on collaboration bottlenecks.

What was the founding insight behind replacing traditional text rows with visual color-coded status pulses?

The founders realized that human brains process visual colors and progress bars exponentially faster than dense text. They designed 'pulses', color-coded status widgets (Green for Done, Orange for Working on it, Red for Stuck), creating instant visual dopamine and transparency for teams.

How did the founders build the BigBrain internal data system in the early days?

From day one in 2012, Eran Zinman wrote the initial code for BigBrain. The founders committed to never making business, marketing, or product decisions based on gut feeling, tracking every conversion funnel metric to ensure high capital efficiency.

What were the early struggles of bootstrapping the company in Tel Aviv?

daPulse spent its first years competing for attention against established tools such as Basecamp and Trello. Revenue was still only $78 million in 2019, and the company did not post a full-year GAAP profit until 2024.

Who owns monday.com?

monday.com is a publicly traded company listed on NASDAQ under MNDY, so it is owned by its shareholders, mostly institutional investors. Co-founders Roy Mann and Eran Zinman remain shareholders and serve as co-CEOs.

What was the founding ethos: 'Empowering people to build their own software'?

Mann and Zinman believed that business managers know their own workflows better than external software programmers. They founded monday.com to democratize software creation, giving every non-technical manager the modular lego bricks to build their own custom operating systems.

What experience did Roy Mann and Eran Zinman have before monday.com?

Both founders gained valuable scaling experience at Israeli software success Conduit. Roy Mann served as Chief Technology Officer at Conduit, while Eran Zinman led R&D for Conduit Mobile (which was spun off as Como). Having experienced the communication breakdowns that occur when tech startups scale past 100 employees, they united to build a platform that gave every employee complete operational visibility.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.