Rimeto
2020
Why
Employee directory and org-chart software.
Impact
Added richer employee profiles and people search to Slack.
Outcome
Integrated into Slack profiles and search.
Slack Technologies, LLC
Acquisitions
4
Major Deals Covered
This page covers 4 major deals from 2015 to 2020, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Rimeto | 2020 | Undisclosed | Employee directory and org-chart software. |
| Astro Technology | 2018 | Undisclosed | AI-assisted email and calendar app. |
| Missions (from Robot & Pencil) | 2018 | Undisclosed | Workflow-building tool for Slack. |
| Screenhero | 2015 | Undisclosed | Collaborative screen-sharing and voice app. |
2020
Employee directory and org-chart software.
Added richer employee profiles and people search to Slack.
Integrated into Slack profiles and search.
2018
AI-assisted email and calendar app.
Brought machine-learning and productivity engineers into Slack.
Astro app shut down; team joined Slack.
2018
Workflow-building tool for Slack.
Informed the design of Slack Workflow Builder.
Folded into Workflow Builder.
2015
Collaborative screen-sharing and voice app.
Added screen sharing and calling technology.
Fed into Slack calls and later Huddles.
Slack's growth strategy has three parts: sell Slack with Salesforce's CRM and Agentforce products to existing Salesforce customers; make Slackbot and enterprise search the default way employees find information across Slack and connected apps; and open Slack to outside AI agents through APIs and an MCP server announced in 2025, so other vendors build on Slack rather than around it.
Slack makes money from per-user subscriptions. Teams can start on a free plan with 90 days of message history, then upgrade to Pro (listed at $8.75 per user per month billed monthly, or $7.25 billed annually), Business+, or enterprise plans with central administration, compliance and data controls. Growth is bottom-up: small teams adopt the free product, usage spreads across departments, and IT later buys company-wide licenses. A Fair Billing Policy credits customers for licensed users who go inactive. After a 2025 plan overhaul, Slack stopped selling its separate Slack AI add-on and built AI features such as summaries, AI search and Slackbot into paid plans. Inside Salesforce, Slack is also sold alongside Sales Cloud, Service Cloud and Agentforce, which gives it access to Salesforce's enterprise sales force.
On July 21, 2021, Salesforce completed its acquisition of Slack for approximately $27.7 billion in cash and stock, absorbing Slack to serve as the unified conversational layer and digital headquarters across the entire Salesforce ecosystem.
In July 2018, Slack formed an alliance with Atlassian, acquiring the intellectual property of rival workplace chat tools HipChat and Stride. Atlassian discontinued both products, migrated its users to Slack, and took an equity stake in Slack.
In January 2015, Slack acquired screen-sharing and voice-collaboration startup Screenhero for an estimated $20 million, integrating its low-latency voice, video, and co-browsing technology directly into Slack Huddles.
In July 2020, Slack acquired advanced employee directory startup Rimeto, allowing enterprise users to search colleagues by skills, project history, and reporting hierarchies directly within Slack profiles.
In September 2018, Slack acquired Astro, maker of AI-powered email and calendar management applications, bringing talent and machine learning algorithms that improved channel message search and notification triage.
In April 2021, Slack acquired smart calendar and scheduling startup Woven, bringing its calendar parsing and scheduling technology into Slack channels and message composition.
In late 2018, Slack acquired Missions, a visual workflow automation tool built by robot-makers Workato, which became the technological foundation for the popular Slack Workflow Builder.
Launched in 2015 with $80 million backed by venture partners (Accel, Index, KPCB, Social Capital), the Slack Fund invests in early-stage startups building specialized bots, enterprise productivity apps, and developer tools on the Slack platform.
In early 2016, senior Microsoft executives (including Qi Lu) considered a bid to acquire Slack for up to $8 billion. However, CEO Satya Nadella and founder Bill Gates pushed to develop an internal competitor, which became Microsoft Teams.
In September 2014, in its earliest acquisition, Slack bought document-collaboration tool Spaces, absorbing its team to build inline document previewing and collaborative rich-text editing inside chat channels.
Salesforce interconnected Slack with MuleSoft (for API integrations), Tableau (for live data analytics alerts in channels), and Agentforce (for deploying AI agents that act on Salesforce CRM data).
Today, Slack does not make independent acquisitions; Salesforce executes strategic acquisitions centrally, targeting generative AI tools, conversational search engines, and enterprise data connectivity startups to enhance Slack.
Compare corporate acquisition records, deal values, and strategic targets
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