Discord Inc.
Acquisitions
3
Major Deals Covered
This page covers 3 major deals from 2021 to 2023, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Sentropy | 2021 | Undisclosed | Acquired to integrate automated machine-learning models that identify, flag, and remove digital harassment and abusive content across servers. |
| Gas | 2023 | Undisclosed | Acquired the viral poll-based positive affirmation app for high schoolers to study teen community engagement mechanics. |
| Ubiquity6 | 2021 | Undisclosed | Acquired the augmented-reality startup Ubiquity6 in June 2021. |
2023
Acquired the viral poll-based positive affirmation app for high schoolers to study teen community engagement mechanics.
Brought Gas founder Nikita Bier and four developers into Discord to assist with growth engineering and user acquisition.
The standalone Gas mobile application was formally sunset in late 2023 after product learnings were evaluated.
2021
Acquired to integrate automated machine-learning models that identify, flag, and remove digital harassment and abusive content across servers.
Incorporated Sentropy's AI research team directly into Discord's Trust and Safety division to strengthen automated moderation.
Sentropy's standalone consumer tools were decommissioned and its core technology was absorbed into Discord's safety infrastructure.
2021
Acquired the augmented-reality startup Ubiquity6 in June 2021.
Under Humam Sakhnini, Discord has refocused on gaming, the use case where it is strongest. The playbook has three parts: grow advertising through Quests, Video Quests and the Ads Manager, sold mainly to game publishers; expand commerce through the Shop and Orbs; and deepen developer tools such as the Embedded App SDK and Social SDK, which let games run inside Discord or plug Discord features into their own titles. The IPO filing would give the company public currency for hiring and acquisitions.
Discord is free, so the business depends on a small share of highly engaged users paying for extras plus a newer advertising line. Nitro, the premium subscription launched in 2017, unlocks higher-quality streaming, larger uploads, custom emoji across servers and profile customization; Nitro Basic is a cheaper tier. The Shop, launched in 2023, sells avatar decorations and profile effects. Quests, introduced in 2024, lets game publishers pay to reward users for watching or playing; in July 2025 Discord launched Orbs, a virtual currency earned through Quests and spent in the Shop. In September 2026 it added an Ads Manager for select advertisers and mobile Video Quests, with self-serve access planned for early 2027. Server Subscriptions and paid apps from developers add smaller revenue shares. Discord does not disclose how revenue splits across these lines.
Notable acquisitions by Discord include Sentropy Technologies (2021 for AI content moderation), Ubiquity6 (2021 for shared virtual experiences), and Gas (2023 for positive social polling among teens).
Discord acquired AI safety startup Sentropy Technologies to integrate its advanced natural language processing models into Discord's Trust & Safety infrastructure, automating the detection of hate speech, harassment, and toxic behavior.
Discord acquired AR and shared-experience platform Ubiquity6 to bring its engineering talent and interactive browser-based technology to Discord, laying the technological groundwork for Discord Activities and in-voice multiplayer games.
Discord acquired Gas (created by Nikita Bier), a viral app that allowed high school students to send positive anonymous compliments, bringing Bier's consumer growth expertise and teen engagement mechanics to Discord's product roadmap.
Blitz.gg (an automated esports performance and coaching platform) was developed inside Discord's early incubator ecosystem before being acquired by Swift Media Entertainment (TSM), demonstrating Discord's deep roots in esports tooling.
Discord has never been acquired. In 2021, Discord held acquisition discussions with Microsoft for a potential $10+ billion deal and received interest from Amazon, Twitter, and Epic Games, but ultimately chose to remain an independent private company.
Discord pursues targeted talent and technology acquisitions ('acqui-hires') in artificial intelligence, real-time audio engineering, community moderation, and interactive web games that accelerate core platform engagement.
Through its $100 million Developer Fund and ecosystem investments, Discord provides direct financial backing, mentorship, and API access to startups building innovative bots, games, and applications on the Discord platform.
To aggressively clean up its platform and expand its social features, Discord acquired Sentropy in 2021 (an AI company to detect harassment and hate speech) and Gas in 2023 (a wildly popular polling app for high schoolers).
Compare corporate acquisition records, deal values, and strategic targets
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