Quibi Content Catalog
2021
$100M
Why
Capitalizing on the notable collapse of the funded mobile video startup Quibi, Roku acquired the exclusive global streaming rights to its entire catalog of over 75 premium, Hollywood-produced shows for pennies on the dollar.
Impact
This opportunistic, effective transaction seeded the initial slate of 'Roku Originals,' boosting viewer engagement on The Roku Channel without forcing the company to bear the risky upfront production costs of original programming.
Outcome
By repurposing these premium assets, Roku significantly boosted lucrative monthly active viewers on its free ad-supported platform, strengthening its competitive position against tech rivals while maximizing profitable ad inventory generation.