Roku, Inc.
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Acquisitions
2
Total Acquisitions
$250M
Disclosed Deal Value
2021
$100M
Acquired exclusive global streaming rights to over 75 premium short-form shows from defunct mobile video startup Quibi.
Seeded the initial slate of 'Roku Originals' to boost engagement on The Roku Channel.
Significantly boosted monthly active viewers on The Roku Channel without bearing original production costs.
2019
$150M
Acquired demand-side advertising platform (DSP) to build out the OneView ad-tech platform for automated TV ad buying.
Accelerated Roku's programmatic ad sales capabilities and enabled multi-screen cross-device attribution.
Enhanced advertiser adoption by providing self-serve connected-TV ad campaign tools.
Roku expands by licensing Roku OS to global TV brands, monetizing home screen ad inventory, deepening retail media network integrations with Walmart and Kroger, and expanding FAST (Free Ad-Supported TV) channel viewership.
Roku operates a two-pronged business model: Devices (streaming sticks, boxes, soundbars, and Roku-branded TVs sold near cost to expand active streaming accounts) and Platform (digital advertising, ad-supported Roku Channel content, revenue-sharing on streaming subscriptions, billing services, and home screen advertising) which generates over 85% of total net revenue and the vast majority of gross profit.
Roku acquired Dataxu in 2019 for $150M to acquire an advanced demand-side ad platform (DSP) to power programmatic TV advertising.