Roku, Inc.
Market Data Current As Of: August 17, 2026
Explore Roku
Core profile pages, annual revenue records, and related research hubs for this company.
Roku, Inc.
Explore Roku
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $11.2B+
Roku operates a two-pronged business model: Devices (streaming sticks, boxes, soundbars, and Roku-branded TVs sold near cost to expand active streaming accounts) and Platform (digital advertising, ad-supported Roku Channel content, revenue-sharing on streaming subscriptions, billing services, and home screen advertising) which generates over 85% of total net revenue and the vast majority of gross profit.
Roku expands by licensing Roku OS to global TV brands, monetizing home screen ad inventory, deepening retail media network integrations with Walmart and Kroger, and expanding FAST (Free Ad-Supported TV) channel viewership.
Roku makes money primarily through Platform revenue (selling video ads, audience targeting, home screen banners, and subscription rev-share) and Devices revenue (selling streaming players and TVs).
No, Roku often sells streaming devices near cost or at negative gross margins to maximize active user account growth.
In the context of the Connected TV & Streaming Media sector, Roku, Inc. leverages Supply Chain Resilience to drive unit economics, ensuring revenue streams remain resilient against macroeconomic volatility.