Roku, Inc.
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Roku, Inc.
Compare market positioning with top industry peers
Explore Roku
Core profile pages, founders and related research hubs for this company.
Financial Performance
Revenue
$4.7B
Market Cap
$11.6B
Net Income
$88.4M
Employees
3,700
Roku reported $4.7B in revenue for fiscal year 2025, up 15.2% from 2024. Net income was $88.4M.
Roku's financial narrative is a large story of a highly successful, severe transition from 'Hardware' to 'High-Margin Advertising'. Originally, Roku made money selling physical $30 streaming sticks. They realized hardware is a terrible, low-margin business. Their financial strategy is now a large 'Loss Leader'. They sell the physical hardware at a loss just to get their software into the living room. Once a user turns on the TV, Roku generates large, highly lucrative revenue by taking a 30% cut of any subscription bought through Roku, and by selling highly targeted video ads on the home screen.
Revenue Trend Analysis
YoY Change
+15.2%
9-Year CAGR
+31.7%
Peak Year
2025
Trend
Consistent Growth
Roku, Inc. has reported revenue across 10 fiscal years, compounding at +31.7% annually over 9 years. The most recent year saw a 15.2% increase versus the prior year. Revenue peaked in 2025 at $4.7B. Out of 9 reported periods, 9 showed growth and 0 showed a decline.
Click any row to see year details.
Roku, Inc. reported revenue of $4.7 billion for fiscal year 2025, up from $4.1 billion in fiscal 2024.
Roku maintains a pristine, debt-free balance sheet with over $2.0 billion to $2.2 billion in total cash, cash equivalents, and short-term investments, providing substantial financial flexibility to invest in proprietary TV hardware, Roku Originals, and ad tech.
Roku went public on the NASDAQ Global Select Market on September 28, 2017, under the ticker symbol 'ROKU'. The IPO was priced at $14.00 per share, raising $252 million at a $1.3 billion initial market valuation.
Following disciplined operational cost management, headcount normalization, and programmatic CTV expansion, Roku generates positive adjusted EBITDA exceeding $250 million to $350+ million annually and strong positive free cash flow.
Roku's revenue composition consists of approximately 85% from the Platform Segment (advertising, content distribution, OS licensing) and 15% from the Devices Segment (streaming players, audio, smart TVs, and accessories).
Roku's blended gross margin averages 44% to 48%, reflecting high-margin Platform software operations (~53% gross margin) offset by neutral to slightly negative gross margins (-10% to 0%) in the Devices segment designed to maximize user acquisition.
Roku's major shareholders include founder-CEO Anthony Wood (holding significant multi-class voting power), alongside premier institutional asset managers including Vanguard Group, BlackRock, ARK Investment Management (Cathie Wood), and Morgan Stanley.
Roku targets double-digit annual platform revenue growth, progressive adjusted EBITDA and free cash flow margin expansion, and expanding international monetization as streaming TV adoption accelerates across Latin America and Europe.
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CorpDigest. "Roku, Inc. Revenue & Financials." CorpDigest, https://corpdigest.com/company/roku/financials.<div style="font-family:system-ui,sans-serif;font-size:14px;line-height:1.5;border:1px solid #e2e8f0;border-radius:8px;padding:12px 16px;max-width:520px"><strong>Roku, Inc. reported $4.7B in revenue (FY2025).</strong><br>Source: <a href="https://corpdigest.com/company/roku/financials" target="_blank" rel="noopener">CorpDigest — Roku, Inc. financials</a></div>