Plum Goodness
Compare market positioning with top industry peers
Explore Plum Goodness
Core profile pages, annual revenue records, and related research hubs for this company.
Founders
Shankar Prasad · Founded 2013 · Thane, Maharashtra, India
Quick Answer
Plum Goodness was founded by Shankar Prasad in 2013 in Thane, Maharashtra, India. The company is currently led by Shankar Prasad.
Plum Goodness is an Indian direct-to-consumer (D2C) beauty, personal care, and cosmetics brand founded in 2013 by Shankar Prasad. Celebrated as India's first 100% vegan, cruelty-free, and clean beauty brand, Plum delivers over 300 skincare, haircare, and makeup products across an omnichannel network of 30+ exclusive retail stores and 15,000 retail touchpoints.
Shivani Behl
Chief Marketing Officer
Doubled brand recall across Tier-1 and Tier-2 Indian cities, driving digital customer retention rates above 40% across D2C channels.
Deep Soni
Chief Business Officer – Retail & Omnichannel
Diversified Plum's revenue mix so that offline retail accounts for over 35% of total business volume, insulating the brand from rising digital customer acquisition costs.
Shankar Prasad
Founder & Chief Executive Officer
Pioneered the vegan clean beauty movement in India, scaling Plum Goodness from a bootstrapped Thane office into an omnichannel beauty powerhouse generating over ₹350 crore (+) in annual revenue.
Plum Goodness was founded in 2013 by Shankar Prasad in Thane, Maharashtra, India.
The founders established Plum Goodness with the objective of solving core inefficiencies in Consumer Goods, laying the foundation for its current global scale.
Even as Plum Goodness scales to billions in revenue, the organization maintains the founders' commitment to innovation and customer-centric execution.