Shankar Prasad

Shankar Prasad possessed an incredibly rigorous, deeply elite background in advanced chemical engineering, complex consumer goods logistics, and massive-scale brand management. Having successfully graduated from the incredibly prestigious IIT Bombay and ISB, and operating as a fiercely respected executive managing massive product lines at Unilever, this intensely scientific and commercial foundation provided the exact strategic leverage required to successfully pioneer the massive Plum Goodness brand.

Shankar Prasad is a fiercely brilliant Indian corporate executive, highly visionary consumer brands pioneer, and the profoundly influential founding patriarch fundamentally responsible for architecting the massive Plum Goodness cosmetics empire. Operating as an incredibly powerful executive at Hindustan Unilever and Everstone Capital, Prasad aggressively recognized the massive, completely untapped demand for highly transparent, 100% vegan, and incredibly safe personal care products in the Indian market. In 2013, he relentlessly launched Plum, completely revolutionizing the highly toxic domestic beauty industry. By fiercely pioneering incredibly rigorous 'clean beauty' formulations and aggressively scaling a massive digital-first direct-to-consumer distribution network, his absolutely rigorous strategic leadership completely disrupted legacy FMCG monopolies. His massive corporate execution permanently established Plum as an absolute multi-million dollar titan of modern Indian skincare.