Founder Profile
Shankar Prasad
Last reviewed: October 2026 · By Swet Parvadiya
Who is Shankar Prasad?
Shankar Prasad is a founder of Plum Goodness, which was founded in 2013.
- Company founded
- Plum Goodness
- Founded
- 2013
Background
Chemical engineer (IIT Bombay) with an MBA from the Indian School of Business. Career spanned Hindustan Unilever, McKinsey & Company and Everstone Capital, including the FACES Cosmetics India launch, before he founded Plum in 2013.
Founding Story
Shankar Prasad founded Pureplay Skin Sciences, the company behind Plum, in 2013 and has run it as founder and CEO since. He studied chemical engineering at IIT Bombay and earned an MBA from ISB, then worked at Hindustan Unilever, McKinsey & Company and Everstone Capital, where he was part of the founding team of FACES Cosmetics in India. He started Plum as a 100% vegan, cruelty-free beauty brand and grew it to ~$46.6 million (₹402 crore) of revenue in FY25. Shankar Prasad was born in 1973.
Sources
This profile does not yet cite a source specific to Shankar Prasad. The sources below document the company company rather than the person, so check them against the claims above.
- Entrackr: D2C beauty brand Plum turns around in FY25 with Rs 25 Cr PAT (Plum Goodness)
- Mint: Plum picks Rothschild for a record $100 mn fundraise (Plum Goodness)