Plum Goodness
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Company History
Founded 2013 in Thane, Maharashtra, India
Shankar Prasad incorporates Pureplay Skin Sciences in Thane, Maharashtra, to launch Plum as India's first 100% vegan beauty brand.
Plum introduces its iconic Green Tea Clear Face Wash and Alcohol-Free Toner for oily and acne-prone skin, which becomes an enduring cult bestseller.
Pioneers an eco-friendly recycling initiative, collecting empty plastic bottles and tubs from consumers in exchange for shopping credits.
Unilever Ventures invests in Plum, validating the brand's formulation rigor and financing production and retail distribution scale.
Introduces Plum BodyLovin', offering whimsical bath and body collections with dessert-inspired fragrances (Vanilla Vibes, Hawaiian Rumba).
Raises million in a Series C round led by A91 Partners alongside Unilever Ventures, valuing the beauty company at over million.
Expands physical footprint to 40 exclusive brand outlets across Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Kolkata.
Acquired and built out dedicated clean cosmetic research laboratories and automated pilot formulation facilities in Maharashtra to accelerate R&D and reduce new product development turnaround time.
Since its establishment in 2013, Plum Goodness expanded from an early-stage venture into a recognized leader in Consumer Goods, overcoming key market challenges.
Over its history, Plum Goodness executed decisive strategic pivots toward scalable monetization and digital distribution, securing its current market leadership.
By continually modernizing operations and embracing workflow automation, Plum Goodness maintains resilience through changing technological and economic cycles.