Plum Goodness
Leadership History
1 leader · 2013 to present
Shankar Prasad is the CEO of Plum Goodness, in the role since 2013.
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Shankar Prasad | Founder & Chief Executive Officer | 2013 | Present | 13 |
Plum is one of India's earliest vegan beauty brands. Pureplay Skin Sciences, its Thane-based parent, was founded in 2013 by Shankar Prasad and now sells more than 500 SKUs across skincare, bodycare, haircare, fragrance and makeup. In FY25 it earned ~$46.6 million (₹402 crore) of operating revenue and its first full-year profit. The company is headquartered in Thane, India. Plum Goodness was founded in July 2013 in Thane, Maharashtra, India, by IIT-IIM alumnus and former Unilever executive Shankar Prasad as Pureplay Skin Sciences, pioneering India's first 100% vegan, cruelty-free, and clean beauty and personal care brand.
Plum makes money from one operating stream: selling its own beauty and personal care products. Products are formulated in-house and sold across skincare, bodycare (Plum BodyLovin'), haircare, fragrance, makeup and men's grooming (Phy). Distribution is omnichannel: plumgoodness.com, marketplaces such as Amazon, Flipkart and Nykaa, quick-commerce apps, multi-brand retail and roughly 35 exclusive brand outlets. Advertising is the largest cost, at ~$16.1 million (₹139 crore) in FY25, followed by materials at ~$14.8 million (₹128 crore).
Founder & Chief Executive Officer
2013 – Present
13 years (current)
Founded Pureplay Skin Sciences in 2013 and has been CEO throughout. Raised over $50 million, including the 2022 Series C at a $250 million valuation, and steered the company to a ~$2.9 million (₹25 crore) profit in FY25.
The founder and CEO of Pureplay Skin Sciences, Plum's parent. He is an IIT Bombay chemical engineer and ISB MBA who previously worked at Hindustan Unilever, McKinsey and Everstone Capital.
Shankar Prasad, who founded the company in 2013 and has been CEO since.
He has said Plum wants to cross ~$116 million (₹1,000 crore) in revenue; in 2026 the company began a $75-100 million fundraise for offline growth and new products.
Shankar Prasad holds a B.Tech in Chemical Engineering from IIT Bombay and an MBA from IIM Calcutta. He spent eight years in manufacturing, product development, and brand management at Hindustan Unilever, followed by management consulting at McKinsey & Company and executive leadership at Everstone Capital.
Prasad instituted rigorous FMCG supply chain discipline, stringent stability testing, high packaging quality standards, and unit-economic focus from day one, avoiding the reckless cash-burn mindset common among Silicon Valley-style startup founders.
Under CEO Shankar Prasad, Pureplay operates with seasoned functional leaders across R&D formulation science, supply chain logistics, offline retail operations, and digital marketing, supported by independent board members from Faering Capital and A91 Partners.
Prasad advocates for "goodness inside and out," prioritizing honest customer communication, avoiding sensationalist marketing hype, investing in proprietary product chemistry, and treating profitability as an ethical imperative rather than a distant goal.
Prasad envisions scaling Pureplay Skin Sciences into India's most trusted multi-brand personal care conglomerate, expanding global exports into the Middle East and Southeast Asia while building toward a future public listing on the Indian stock exchanges.
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