Mattel, Inc.
Financial Performance
Mattel Revenue & Financials
Revenue
$5.3B (FY2025)
Market Cap
$3.8B
Net Income
$397.6M
Employees
31,000
What is Mattel's revenue?
Mattel had $5.3B in revenue for fiscal year 2025, down 0.6% from 2024. Net income was $397.6M.
- Latest revenue
- $5.3B (FY2025)
- Year-over-year
- -0.6%
- Growth rate (CAGR)
- -0.2% over 9 years
- Peak revenue
- $5.5B (FY2021)
- Years of data
- 10
- Employees
- 31,000
Financial Analysis
Mattel's net sales fell from $5.45 billion in 2016 to $4.50 billion in 2019, with net losses of $1.05 billion in 2017 and $533 million in 2018 after the Toys "R" Us bankruptcy and weak brand performance. Under Ynon Kreiz, sales recovered to $5.46 billion in 2021 and net income reached $903 million that year (helped by a tax valuation-allowance release). Since then sales have been flat at about $5.35-$5.44 billion: the 2023 Barbie film lifted the brand, but 2024 sales slipped to $5.38 billion and 2025 to $5.35 billion. In 2026 Mattel guided to 3%-6% constant-currency growth, launched a $1.5 billion buyback programme with about $400 million planned for the year, and absorbed tariff and royalty cost pressure that cut Q2 2026 gross margin to 48.2%.
Revenue Trend Analysis
YoY Change
-0.6%
9-Year CAGR
-0.2%
Peak Year
2021
Trend
Declining Trend
Mattel, Inc. has 10 full fiscal year figures on this page, compounding at -0.2% annually over 9 years. The most recent year saw a 0.6% decline versus the prior year. Annual revenue peaked in fiscal year 2021 at $5.5B. Of 9 comparable year-over-year steps, 3 showed growth and 6 showed a decline.
Annual revenue history
Click any row to see year details.
Mattel, Inc. balance sheet and cash flow
Balance-sheet figures are as of each fiscal year end; cash-flow figures cover the fiscal year. Taken from the company's annual report on Form 10-K, linked on each row. Free cash flow here is operating cash flow less capital expenditures, calculated by CorpDigest.
| Fiscal Year | Operating cash flow | Capital expenditures | Total assets | Shareholders' equity | Free cash flow | Source |
|---|---|---|---|---|---|---|
| FY2025ended Dec 31, 2025 | $593.3M | — | $6.6B | $2.2B | — | Form 10-K |
| FY2024ended Dec 31, 2024 | $800.6M | — | $6.5B | $2.3B | — | Form 10-K |
| FY2023ended Dec 31, 2023 | $869.8M | — | $6.4B | $2.1B | — | Form 10-K |
| FY2022ended Dec 31, 2022 | $442.8M | — | $6.2B | $2.1B | — | Form 10-K |
| FY2021ended Dec 31, 2021 | $485.5M | — | $6.4B | $1.6B | — | Form 10-K |
| FY2020ended Dec 31, 2020 | $285.7M | — | $5.5B | $610.1M | — | Form 10-K |
| FY2019ended Dec 31, 2019 | $168.4M | — | $5.3B | $508.6M | — | Form 10-K |
| FY2018ended Dec 31, 2018 | -$27.3M | $77.8M | $5.2B | $689M | -$105.1M | Form 10-K |
| FY2017ended Dec 31, 2017 | -$27.6M | $168.2M | $6.2B | $1.3B | -$195.8M | Form 10-K |
| FY2016ended Dec 31, 2016 | $594.5M | $122.1M | $6.5B | $2.4B | $472.4M | Form 10-K |
Keep researching Mattel
Mattel Revenue and Financial FAQ
What is Mattel's annual revenue?
Mattel reported FY2025 net sales of $5.35 billion, down 1% from $5.38 billion in 2024. Q2 2026 net sales rose 10% year over year to $1.125 billion.
Is Mattel profitable?
Yes on an annual basis. Net income was $397.6 million in FY2025 and $541.8 million in FY2024. Q2 2026 showed an $18 million net loss as tariffs, royalties and higher advertising weighed on results.
What are Mattel's gross margins?
Reported gross margin was 48.2% in Q2 2026, down 270 basis points, and Mattel's 2026 guidance targets an adjusted gross margin of about 50%.
What is Mattel's 2026 guidance?
Mattel guided to 3%-6% constant-currency net sales growth, adjusted operating income of $550-$600 million and adjusted EPS of $1.18-$1.30 for 2026, and reiterated that guidance in August 2026.
Does Mattel buy back shares?
Yes. Mattel announced a $1.5 billion repurchase programme in early 2026, planned about $400 million of buybacks for the year, and had repurchased $300 million by June 30, 2026.
How has Mattel's revenue changed over time?
Net sales fell from $5.45 billion in 2016 to $4.50 billion in 2019, recovered to $5.46 billion in 2021, and have stayed between $5.35 billion and $5.44 billion since.
Did the Toys "R" Us bankruptcy hurt Mattel?
It was absolutely catastrophic. When Toys "R" Us went bankrupt in 2017, Mattel instantly lost a massive 10% of its total global revenue and was left with massive millions in unpaid debt, forcing the company to the brink of financial disaster. Mattel spent years aggressively cutting costs and heavily pivoting to e-commerce and IP licensing, culminating in the massive, highly lucrative financial windfall of the 2023 Barbie movie.
Cite or embed this data
Using these figures? Please credit CorpDigest with a link.
CorpDigest. "Mattel Revenue & Financials." CorpDigest, https://corpdigest.com/company/mattel/financials.<div style="font-family:system-ui,sans-serif;font-size:14px;line-height:1.5;border:1px solid #e2e8f0;border-radius:8px;padding:12px 16px;max-width:520px"><strong>Mattel reported $5.3B in revenue (FY2025).</strong><br>Source: <a href="https://corpdigest.com/company/mattel/financials" target="_blank" rel="noopener">CorpDigest — Mattel financials</a></div>Related Financial Audits
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