How many companies has Mattel, Inc. acquired?

Mattel, Inc. has made 2 documented acquisitions, with a combined disclosed deal value of $1.8B.

What was Mattel, Inc.'s first major acquisition?

Mattel, Inc.'s earliest documented acquisition in this dataset is Fisher-Price in 1993.

What is Mattel, Inc.'s largest acquisition by deal value?

Mattel, Inc.'s largest acquisition by disclosed deal value is Fisher-Price in 1993, valued at $1.1B.

How much has Mattel, Inc. spent on acquisitions in total?

Mattel, Inc. has spent a combined disclosed total of $1.8B across its 2 documented acquisitions.

Mattel, Inc.

Toys and Family EntertainmentFounded 1945

Reviewed by Swet Parvadiya

Last reviewed: July 2026

Explore Mattel

Core profile pages, annual revenue records, and related research hubs for this company.

Mattel, Inc.

Toys and Family EntertainmentFounded 1945

Reviewed by Swet Parvadiya

Last reviewed: July 2026

Acquisitions

Mattel Acquisitions

Q: What is Mattel, Inc.'s most recent acquisition?

Mattel, Inc.'s most recent documented acquisition is Hit Entertainment in 2011. Mattel acquired Hit Entertainment, the owner of the Thomas & Friends and Barney brands, to expand its preschool portfolio and secure long-term licensing revenue streams from popular children's television properties..

Total Acquisitions

$1.8B

Disclosed Deal Value

Hit Entertainment

2011

$680M

Why

Mattel acquired Hit Entertainment, the owner of the Thomas & Friends and Barney brands, to expand its preschool portfolio and secure long-term licensing revenue streams from popular children's television properties.

Impact

The acquisition added iconic preschool brands to the portfolio, providing a stable, high-margin revenue base that insulates the company from the volatility of the traditional toy market.

Outcome

While the acquisition secured valuable intellectual property, the integration was challenging, and the company has since focused on streamlining the portfolio to focus on its core heritage brands.

Fisher-Price

1993

$1.1B

Why

Mattel acquired Fisher-Price to add the heritage infant and preschool brand to its portfolio, securing its position as the market leader in the juvenile products category and capturing the consumer from birth.

Impact

The acquisition created a cash cow that now generates over $1 billion in annual revenue, providing the high-volume, stable revenue base that subsidizes the company’s heavy marketing spend in the Girls’ and Boys’ segments.

Outcome

Fisher-Price successfully maintained its multi-generational trust and developmental focus, though it has faced intense competitive pressure from digital-native baby gear brands and private-label offerings in recent years.

Mattel, Inc.'s Growth & Acquisition Strategy

The strategy under Ynon Kreiz is to expand Mattel from a toy manufacturer into an IP-driven toy and family entertainment company. That means monetizing owned franchises through content, licensing, consumer products, digital games, live experiences, collector drops, and deeper direct-to-consumer relationships while keeping the core toy business disciplined.

How Mattel, Inc. Makes Money

Mattel makes money by selling toys, games, dolls, vehicles, infant and preschool products, licensed products, collector items, and digital or entertainment-linked products through retailers, e-commerce, distributors, and licensing partners. Its margin profile depends on brand mix, retailer inventory, licensing costs, manufacturing productivity, advertising intensity, and entertainment timing.

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Mattel, Inc.'s Growth & Acquisition Strategy

How Mattel, Inc. Makes Money