Mattel, Inc.: Key Facts
- FY2025 net sales: $5.3476B.
- FY2025 net income: $397.6M.
- Employees: approximately 31,000 including temporary and seasonal employees.
- Leadership: CEO Ynon Kreiz.
- Status: public, NASDAQ: MAT.
- Headquarters: El Segundo, California.
How Mattel Makes Money
Mattel earns revenue from toys, games, dolls, vehicles, infant and preschool products, licensed toys, collector products, digital products, e-commerce, entertainment-linked merchandise, and licensing. The portfolio includes Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Monster High, and major licensed properties.
Why Mattel Matters
Mattel is a case study in turning toy brands into broader franchise intellectual property. Barbie and Hot Wheels give the company global awareness, while entertainment, licensing, and collector channels provide upside beyond traditional retail toy cycles.
Biggest Risk
The core risk is that toy demand remains mature and promotional while children spend more attention inside digital entertainment platforms. Mattel has to make franchise entertainment repeatable without overspending on content that does not drive product demand.
