Mattel, Inc. (NASDAQ: MAT) is one of the world's largest toy companies by sales, with $5.35 billion of FY2025 net sales and about 31,000 employees. Founded in a Los Angeles garage in 1945 and now based in El Segundo, California, it owns Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Matchbox, Monster High, Polly Pocket and MEGA. Chairman and CEO Ynon Kreiz has run the company since 2018, shifting it from a manufacturer reliant on retail orders toward a brand owner that also earns money from licensing, film and digital games.
Mattel designs, makes and markets toys and games, then sells them mainly at wholesale to mass retailers such as Walmart, Target and Amazon. It also sells direct to consumers through American Girl and Mattel Creations, and earns licensing and royalty income from consumer products, film, television and digital games. Its two reporting regions are North America and International. Product categories include dolls (Barbie, American Girl, Monster High), vehicles (Hot Wheels, Matchbox), infant, toddler and preschool (Fisher-Price) and action figures, building sets and games (UNO, Masters of the Universe, MEGA). Mattel also makes toys under licence for partners such as Disney (Princess and Frozen) and Universal (Jurassic World). In March 2026 it took full ownership of the Mattel163 mobile games studio, which adds in-app game revenue.