The LEGO Group: Key Facts
- FY2025 revenue: DKK 83.5B (about $13.0B).
- Net income/profit: DKK 16.7B net profit.
- Employees: 33,801 headcount at December 31, 2025.
- Leadership: Niels B. Christiansen.
- Status: private.
How LEGO Makes Money
LEGO earns revenue from branded construction toys, licensed sets, direct retail, e-commerce, education products, entertainment partnerships, and brand experiences built around the LEGO System in Play.
The LEGO Group reported FY2025 revenue of DKK 83.5 billion, operating profit of DKK 22.0 billion, net profit of DKK 16.7 billion, and free cash flow of DKK 10.8 billion.
Current Strategic Context
LEGO is expanding with a record product portfolio, licensed themes, adult builders, digital play, new manufacturing capacity in Vietnam and the United States, and higher renewable and recycled content in materials purchased for LEGO bricks.
