What is The LEGO Group's business model?

The LEGO Group is a privately held Danish toy and entertainment company headquartered in Billund, Denmark. In FY2025, LEGO reported revenue of DKK 83.530 billion, net profit of DKK 16.710 billion, and 33,801 year-end employees. CEO Niels B. Christiansen leads a family-owned business built around the LEGO System in Play, licensed themes, direct retail, digital experiences, and global manufacturing.

What is The LEGO Group's growth strategy?

LEGO is investing in new stores, e-commerce, global manufacturing capacity, digital play, adult-focused sets, education products, sustainability, and evergreen plus licensed product lines.

What is The LEGO Group's revenue?

The LEGO Group reported approximately DKK 83.5B (about $13.0B) in annual revenue.

What industry does The LEGO Group operate in?

The LEGO Group operates in the Toys and Games industry. The company is headquartered in Billund, Denmark.

Is The LEGO Group profitable?

Yes, The LEGO Group is profitable. The company generates approximately DKK 83.5B (about $13.0B) in annual revenue and reports positive net income.

How Does The LEGO Group Make Money?

Q: How does The LEGO Group make money?

LEGO makes money by designing, manufacturing, and selling construction sets, licensed themes, Duplo, Technic, Icons, Star Wars, Harry Potter, Marvel, City, Friends, Education products, games, digital experiences, and branded retail experiences.

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The LEGO Group

ToysFounded 1932

Reviewed by Swet Parvadiya

Last reviewed: July 2026

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.

How The LEGO Group Makes Money

Revenue Model & Pricing

Growth Strategy

How The LEGO Group Makes Money

Revenue Model & Pricing

Growth Strategy