Risco Family European Joint Venture
2018
Why
Lamb Weston formed a massive joint venture with the Risco family in the Netherlands to aggressively expand its footprint in the high-growth European frozen potato market, capturing the massive consumer demand for high-quality, custom-cut frozen potato products.
Impact
The joint venture immediately positioned Lamb Weston as a dominant player in the European frozen potato market, driving massive top-line growth and margin expansion as the global consumer palate shifted toward convenient, high-quality frozen potato solutions.
Outcome
The integration of the European operations was highly successful, with Lamb Weston's European platform becoming one of the company's fastest-growing product lines, generating billions in annual net sales and solidifying Lamb Weston's position as the undisputed leader in the global frozen potato sector.