The Kraft Heinz Company
Acquisitions
5
Major Deals Covered
$100M
Disclosed Deal Value
Kraft Heinz's largest disclosed acquisition here is Assan Foods for $100M in 2021. This page covers 5 major deals from 2015 to 2022, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Kraft Foods Group (merger with H.J. Heinz) | 2015 | Undisclosed | H.J. Heinz Holding, owned by Berkshire Hathaway and 3G Capital, merged with Kraft Foods Group, with Berkshire and 3G funding a $10 billion special dividend for Kraft shareholders. Heinz shareholders owned 51% of the combined company. |
| Cerebos Pacific (Australia and New Zealand sauces and condiments) | 2018 | Undisclosed | Kraft Heinz bought Cerebos's Australia and New Zealand food business to add local sauce and condiment brands. |
| Assan Foods | 2021 | $100.0M | Turkish sauce and condiment maker acquired from Kibar Holding to expand Kraft Heinz's sauce manufacturing in Europe and the Middle East. |
| Companhia Hemmer | 2021 | Undisclosed | Brazilian condiment and sauce maker acquired to grow Kraft Heinz's Taste Elevation platform in Latin America. |
| The Kraft Heinz Not Company (joint venture with NotCo) | 2022 | Undisclosed | Joint venture with Chilean food-tech company NotCo to develop plant-based versions of Kraft Heinz brands using NotCo's AI formulation platform. |
2022
Joint venture with Chilean food-tech company NotCo to develop plant-based versions of Kraft Heinz brands using NotCo's AI formulation platform.
The venture launched products such as plant-based Kraft Singles and NotMayo. Kraft Heinz has not disclosed its financial contribution.
2021
$100M
Turkish sauce and condiment maker acquired from Kibar Holding to expand Kraft Heinz's sauce manufacturing in Europe and the Middle East.
2021
Brazilian condiment and sauce maker acquired to grow Kraft Heinz's Taste Elevation platform in Latin America.
2018
Kraft Heinz bought Cerebos's Australia and New Zealand food business to add local sauce and condiment brands.
2015
H.J. Heinz Holding, owned by Berkshire Hathaway and 3G Capital, merged with Kraft Foods Group, with Berkshire and 3G funding a $10 billion special dividend for Kraft shareholders. Heinz shareholders owned 51% of the combined company.
The deal created Kraft Heinz, with more than $26 billion of annual sales, and set the stage for 3G's cost-cutting program.
The company's market value reached more than $100 billion in 2017 but was about $29 billion in September 2026 after repeated impairments.
Under Steve Cahillane, Kraft Heinz's growth plan is to invest behind its biggest brands instead of splitting the company. The roughly $700 million incremental 2026 budget, raised from $600 million in August 2026, goes to marketing, R&D and product quality, sales capabilities, and selective price investment, mostly in the US. Outside the US, the company is expanding Heinz sauces and condiments in Emerging Markets such as Brazil, Mexico, Indonesia, China, and the Middle East, and growing Global Away From Home sales to restaurants. Earlier portfolio moves still shape the business: Kraft Heinz sold Planters to Hormel for $3.35 billion and its natural cheese business to Lactalis in 2021, and bought sauce makers Assan Foods in Turkey and Hemmer in Brazil the same year.
Kraft Heinz makes money by manufacturing and selling branded, mostly shelf-stable and refrigerated foods to grocery retailers, mass merchants, club stores, and foodservice operators. It buys commodities such as tomatoes, dairy, meat, coffee, and packaging, turns them into branded products, and earns its margin through brand pricing power, scale in procurement and distribution, and category leadership on the shelf. The company reports three segments: North America (about 74% of H1 2026 net sales), International Developed Markets (about 14%), and Emerging Markets (about 12%, and the only segment growing in 2026). Its Global Away From Home business sells Heinz condiments and other products to restaurants and institutions.
Kraft Foods Group and H.J. Heinz Holding Corporation completed their merger on July 2, 2015, with Berkshire Hathaway and 3G Capital funding a $10 billion special dividend for Kraft shareholders, creating The Kraft Heinz Company (Nasdaq: KHC).
In February 2013, Warren Buffett's Berkshire Hathaway and 3G Capital acquired H.J. Heinz Company for $28 billion in cash, taking the well-known condiment maker private before merging it with Kraft two years later.
Kraft Heinz agreed in 2021 to acquire Companhia Hemmer, a Brazilian maker of condiments, sauces, and pickles, expanding its Taste Elevation platform in Latin America.
In 2021, Kraft Heinz acquired Turkish sauce and condiment maker Assan Foods from Kibar Holding for about $100 million.
Kraft Heinz completed the sale of most of its natural cheese business, including Cracker Barrel, Breakstone's, and Knudsen, to Lactalis in 2021 for about $3.2 billion, keeping Kraft Singles, Velveeta, and Philadelphia.
In June 2021, Kraft Heinz completed the sale of its Planters, Corn Nuts, and snack nuts business to Hormel Foods for $3.35 billion in cash, utilizing the proceeds to significantly pay down corporate debt.
Kraft Foods expanded over decades by acquiring well-known consumer brands including Oscar Mayer in 1989, Nabisco in 2000 ($18.9 billion via Philip Morris/Kraft), and British confectionery giant Cadbury in 2010 ($19.5 billion).
Kraft Heinz targets bolt-on acquisitions in high-growth sauce, seasoning, and premium condiment categories (Taste Elevation) that offer fast geographic expansion in developing markets and leverage Kraft Heinz's global distribution muscle.
In 2017, they audaciously attempted to buy the massive global giant Unilever for $143 billion, but the bid was fiercely rejected. Since the 2019 financial crash, their strategy completely reversed: they started massive divestitures. To pay down their staggering debt, they sold the Planters peanut brand to Hormel for $3.35 billion, and sold their natural cheese business (Cracker Barrel) to Lactalis for $3.2 billion.
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