Jupiter Money
Founders
Jitendra Gupta, Vishnu Jerome · Founded 2019 · HQ today: Bengaluru, Karnataka, India (registered office: Mumbai)
Jupiter Money was founded by Jitendra Gupta, Vishnu Jerome in 2019. It is now led by Jitendra Gupta.
Jitendra Gupta, a chartered accountant, founded payment gateway Citrus Pay in 2011 and sold it to Naspers-owned PayU in 2016 for about $130 million. After running PayU India, he started Jupiter in 2019 with Vishnu Jerome. In November 2019, before the product existed, the pair raised a $24 million seed round from Sequoia India, Matrix Partners India, Beenext and 3one4 Capital at about a $70 million valuation.
Chartered accountant; previously founder of Citrus Pay and Managing Director of PayU India.
Jitendra Gupta is the founder and CEO of Jupiter. A chartered accountant, he founded Citrus Pay in 2011, sold it to PayU in 2016 for about $130 million, and ran PayU India before starting Jupiter in 2019. Jitendra Gupta was born in 1981.
Prominent corporate lawyer and fintech specialist.
Vishnu Jerome co-founded Jupiter Money in 2019 alongside Jitendra Gupta. As a highly experienced legal architect (he founded the law firm Jerome Merchant + Partners), he played an absolutely critical role in navigating the incredibly complex, highly restrictive regulations of the Reserve Bank of India (RBI) that govern neobanks, ensuring Jupiter could operate legally on top of traditional banking infrastructure. (Exact birth year remains publicly undisclosed).
Jitendra Gupta
Founder & CEO
A chartered accountant and seasoned fintech pioneer who previously founded Citrus Pay (sold to Naspers for $130M) and led PayU India, Gupta has been a prominent architect of India's neobanking sector.
Jupiter Money was founded in 2019 in Bengaluru, Karnataka, by Jitendra Gupta and Vishnu Jerome under parent entity Amica Financial Technologies Pvt. Ltd.
Having built Citrus Pay and LazyPay, Gupta realized that traditional Indian bank apps were cluttered, uninspiring, and treated money transactionally rather than helping young consumers build savings habits. He set out to build an intelligent, empathetic digital bank for mobile-first millennials.
In November 2019 Jupiter raised a $24 million seed round from Sequoia India (now Peak XV), Matrix Partners India, Beenext and 3one4 Capital at about a $70 million valuation, before the product launched.
The founders recognized that while Indians are natural savers, traditional recurring deposit (RD) bank products were rigid and locked funds away with penalties. They built 'Pots' to allow users to save and withdraw money instantly with zero lock-in.
The founders maintained proactive, transparent dialogue with the RBI, ensuring Jupiter operates strictly within banking guidelines, segregating customer funds safely, and securing its own regulated NBFC license.
The founders envision empowering over 10 million young Indians with complete financial confidence, helping them save automatically, spend mindfully, invest intelligently, and build multi-generational financial freedom.
It was founded by Jitendra Gupta. He is a trained Chartered Accountant who spent his early career at ICICI Bank before realizing that massive legacy banks moved too slowly to capture the digital revolution. He essentially acts as a serial entrepreneur, constantly building infrastructure to modernize the Indian financial ecosystem.
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