sumHR
2022
Why
HR-tech and payroll software to support corporate salary accounts.
Impact
Operates as a wholly owned subsidiary led by founder Jay Thakur.
Jupiter Money
Acquisitions
4
Major Deals Covered
This page covers 4 major deals from 2021 to 2022, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Easyplan | 2021 | Undisclosed | Goal-based savings app acquired to add savings features. |
| sumHR | 2022 | Undisclosed | HR-tech and payroll software to support corporate salary accounts. |
| EasyPlan | 2021 | Undisclosed | Personal finance and mutual fund investment startup to bolster savings and investment capabilities. |
| Mitter.io | 2021 | Undisclosed | Private cloud-based chat API platform. |
2022
HR-tech and payroll software to support corporate salary accounts.
Operates as a wholly owned subsidiary led by founder Jay Thakur.
2021
Goal-based savings app acquired to add savings features.
2021
Personal finance and mutual fund investment startup to bolster savings and investment capabilities.
2021
Private cloud-based chat API platform.
Jupiter grows by cross-selling to its existing base rather than by expensive new-customer campaigns. Its levers are Edge RuPay credit cards on UPI, NBFC personal loans, employer salary accounts (helped by the 2022 sumHR acquisition), and account-aggregator money management that draws in users who bank elsewhere. It also looked at buying into a licensed bank (SBM India), but those talks ended in 2026.
Jupiter earns money in four main ways. It takes a share of interchange when customers spend on Federal Bank debit cards and CSB Bank Edge RuPay credit cards, including credit card payments over UPI. Its NBFC, Amica Finance, earns interest and processing fees on personal loans; that arm generated ~$1.79 million (₹15.4 crore) of revenue and a ~$147,320 (₹1.27 crore) standalone profit in FY24. It also collects distribution commissions on fixed deposits, insurance and digital gold, and partner fees on salary accounts sold to employers through its sumHR payroll subsidiary. Deposits stay on the partner bank's balance sheet, so Jupiter's job is acquiring customers and selling them more products: about a quarter of active users hold two or more.
Jupiter acquired the Y Combinator-backed savings app Easyplan in 2021 and HR-tech startup sumHR in 2022 (disclosed February 2023). Crunchbase also lists Mitter. No deal values were disclosed.
sumHR's HR and payroll software supports Jupiter's salary-account product for employers. It runs as a wholly owned subsidiary, still led by founder Jay Thakur.
Yes. For about two years Jupiter held talks to buy a minority stake (initially 5-9%) in State Bank of Mauritius's India arm. The talks collapsed in 2026 after leadership changes at the bank and a new government in Mauritius.
Brazil's Nubank co-led Jupiter's $45 million Series B in 2021 and remains a shareholder.
Jupiter realized that just being a "pretty app" isn't profitable; the real money is in lending. Therefore, their absolute primary strategic move was acquiring their own NBFC (Non-Banking Financial Company) license. This allows Jupiter to physically use its own balance sheet to issue highly lucrative personal loans, rather than just acting as a middleman for Federal Bank.
Compare corporate acquisition records, deal values, and strategic targets
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