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Policybazaar

Founders

Who Founded Policybazaar?

Yashish Dahiya, Alok Bansal, Avaneesh Nirjar · Founded 2008 · HQ today: Gurugram, Haryana, India

Who founded Policybazaar?

Policybazaar was founded by Yashish Dahiya, Alok Bansal, Avaneesh Nirjar in 2008 in Gurugram, Haryana, India. It is now led by Yashish Dahiya.

Founders
Yashish Dahiya, Alok Bansal, Avaneesh Nirjar
Founded
2008
Headquarters
Gurugram, Haryana, India
Number of founders
3
Current CEO
Yashish Dahiya (since 2008)
Where was Policybazaar founded?
Policybazaar was founded in Gurugram, Haryana, India in 2008. en.wikipedia.org
When was Policybazaar founded?
Policybazaar was founded in 2008.
Who started Policybazaar?
Policybazaar was founded by Yashish Dahiya, Alok Bansal and Avaneesh Nirjar.
How old is Policybazaar?
Policybazaar is 18 years old as of 2026.

Founding Story

Yashish Dahiya, an IIT Delhi, IIM Ahmedabad and INSEAD graduate who had worked at Bain & Company and ebookers in Europe, started Policybazaar in 2008 with Alok Bansal and Avaneesh Nirjar. The idea was simple: Indians were buying insurance largely through agents with little ability to compare cost and cover, so a neutral comparison site could shift the market toward cheaper, clearer protection products like term insurance. Info Edge, owner of Naukri.com, was an early investor.

What each Policybazaar founder did

FounderRole at foundingContribution
Yashish DahiyaCo-founder & Group CEO—
Alok BansalCo-founder & Executive Vice Chairman—
Avaneesh NirjarCo-founder—

Yashish Dahiya

Co-founder 2008

Background

Studied at IIT Delhi and IIM Ahmedabad, later serving as the Managing Director of eBookers.

Role at Policybazaar

Yashish Dahiya co-founded Policybazaar in 2008 after noticing the extreme lack of transparency in the Indian insurance market, where agents routinely pushed highly unprofitable policies to consumers. Under his leadership as CEO, the company completely digitized the insurance comparison process in India, successfully guiding the parent company (PB Fintech) to a massive $770 million IPO in 2021. Yashish Dahiya was born in 1972.

Alok Bansal

Co-founder 2008

Background

Finance executive who previously served as the CFO of First Europa and worked at Mahindra & Mahindra.

Role at Policybazaar

Alok Bansal co-founded Policybazaar in 2008. He architected the financial backend and complex regulatory compliance structures required to operate an insurance aggregator in India. As CFO, he managed the massive early venture capital rounds that allowed the company to survive the grueling, cash-burning early days of customer acquisition. (Exact birth year remains publicly undisclosed).

Avaneesh Nirjar

Co-founder 2008

Background

Early tech entrepreneur in India.

Role at Policybazaar

Avaneesh Nirjar was one of the three original co-founders of Policybazaar. He helped build the initial prototype of the insurance comparison engine but left the company shortly after its founding to pursue other entrepreneurial ventures. (Exact birth year remains publicly undisclosed).

Policybazaar: CEO & Leadership History

Full timeline →

Sarbvir Singh

Joint Group CEO

2020 – Present

As Joint Group CEO, he successfully pushed the core insurance business into sustained profitability, heavily optimizing marketing spend.

Yashish Dahiya

Co-founder, Chairman & Group CEO

2008 – Present

An engineering graduate from IIT Delhi, MBA from IIM Ahmedabad, and MBA from INSEAD, Dahiya's ironclad focus on consumer advocacy transformed how Indians purchase financial protection.

Alok Bansal

Co-founder & Executive Vice Chairman

2008 – Present

As Co-Founder and Executive Vice Chairman, he managed the strategic capital allocation that allowed the company to rapidly expand its physical branch network across Tier-2 Indian cities.

Keep researching Policybazaar

Who Founded Policybazaar? FAQ

Who were the founders of Policybazaar and when was it established?

Policybazaar was founded in June 2008 in Gurugram, Haryana, India, by three entrepreneurs: Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar.

What was Policybazaar's original business model upon launch in 2008?

Policybazaar launched in 2008 as a pure price-comparison and information portal for insurance policies. In 2011, following new IRDAI Web Aggregator regulations, Policybazaar began facilitating direct online insurance policy sales and collecting broker commissions.

Who were the early venture capital firms that backed Policybazaar?

Policybazaar secured early venture funding from Info Edge (India) Limited (led by Sanjeev Bikhchandani, investing ~$2.32 million (₹20 crore) in 2008), followed by landmark investments from SoftBank Vision Fund, Temasek Holdings, Tiger Global, Falcon Edge (Alpha Wave), and Tencent.

What severe regulatory hurdles did the founders overcome in Policybazaar's early years?

In its first five years, Policybazaar faced intense regulatory resistance from legacy insurance companies and the IRDAI, who investigated whether online comparison websites were legal. The founders worked collaboratively with regulators to draft India's official Web Aggregator and Broker regulations.

How did the founders launch Paisabazaar in 2014?

In 2014, recognizing that consumer lending and credit cards suffered from the same lack of transparency as insurance, Yashish Dahiya and Alok Bansal co-founded Paisabazaar alongside Naveen Kukreja, building India's largest online credit marketplace.

What was the well-known 'Yamraj' television marketing campaign created by the founders?

In the 2010s, Policybazaar created a well-known series of humorous yet hard-hitting television commercials featuring 'Yamraj' (the Hindu God of Death) warning breadwinners about the financial catastrophe of dying without pure term insurance, making 'Policybazaar' a household verb across India.

What core corporate values were established by Yashish Dahiya and Alok Bansal?

The founders established a corporate culture based on 'Fairness, Transparency, and Customer-First Service', insisting that when a customer faces an insurance claim, Policybazaar stands as an uncompromising advocate on the customer's side against insurance companies.

How did the founders' IIT and IIM pedigree shape Policybazaar's data-driven culture?

The founders infused a mathematical, analytical rigor into insurance underwriting, creating actuarial data models that optimize insurer loss ratios and deliver transparent, affordable premiums to Indian consumers.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.