Policybazaar
Leadership History
3 leaders · 2008 to present
Yashish Dahiya is the CEO of Policybazaar, in the role since 2008.
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Sarbvir Singh | Joint Group CEO | 2020 | Present | 6 |
| Yashish Dahiya | Co-founder, Chairman & Group CEO | 2008 | Present | 18 |
| Alok Bansal | Co-founder & Executive Vice Chairman | 2008 | Present | 18 |
Policybazaar changed how many Indians buy term life and health cover by putting insurers' prices and features on one comparison screen and backing that with phone advisors and claims support. PB Fintech grew it into a group spanning insurance, credit, agent distribution and healthcare. It has been profitable since FY2024, but it operates in a heavily regulated market where the regulator sets how much insurers can spend on distribution. The company is headquartered in Gurgaon, India. Policybazaar was founded in June 2008 in Gurugram, Haryana, India, by Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar under PB Fintech to bring transparency and online price discovery to India's opaque insurance market, becoming India's largest digital insurance marketplace.
PB Fintech is a distributor, not an underwriter: it never carries claims risk. Policybazaar earns commissions and rewards from life and general insurers when a policy is sold through its website, app, call-centre advisors, PB Partners agents or walk-in stores, and it keeps earning renewal commission as policies are renewed. Paisabazaar earns fees from banks and NBFCs for personal loans, credit cards and other credit products, using free credit-score checks to bring in users. Smaller revenue lines include corporate group insurance broking (Policybazaar for Business), the UAE business and new healthcare services. In Q1 FY27 core insurance revenue grew 46% and core credit revenue 25% year on year.
Joint Group CEO
2020 – Present
6 years (current)
Singh aggressively expanded the corporate insurance (B2B) and physical agent (POSP) networks to diversify revenue away from purely online consumer sales.
As Joint Group CEO, he successfully pushed the core insurance business into sustained profitability, heavily optimizing marketing spend.
Co-founder, Chairman & Group CEO
2008 – Present
18 years (current)
Co-founded Policybazaar in 2008, added Paisabazaar in 2014, led the 2021 IPO and steered PB Fintech to profitability from FY2024.
An engineering graduate from IIT Delhi, MBA from IIM Ahmedabad, and MBA from INSEAD, Dahiya's ironclad focus on consumer advocacy transformed how Indians purchase financial protection.
Co-founder & Executive Vice Chairman
2008 – Present
18 years (current)
Bansal engineered the massive 2021 IPO of PB Fintech, raising critical capital while navigating intense scrutiny from Indian financial regulators.
As Co-Founder and Executive Vice Chairman, he managed the strategic capital allocation that allowed the company to rapidly expand its physical branch network across Tier-2 Indian cities.
Policybazaar faces IRDAI's proposed 2026 caps on insurer expenses and distribution commissions, competition from insurers' own digital channels and fintech apps such as PhonePe, Paytm and Acko, scrutiny of aggressive sales calls, and the need to keep renewal persistency high.
Yashish Dahiya is the co-founder, Chairman, and Group Chief Executive Officer of PB Fintech Limited (Policybazaar and Paisabazaar). A distinguished business leader, Dahiya earned a B.Tech in mechanical engineering from IIT Delhi, an MBA from IIM Ahmedabad, and an MBA from INSEAD. He worked at Bain & Company and served as Managing Director of ebookers.com in Europe before founding Policybazaar in 2008.
Dahiya saw that Indian insurance buyers had little way to compare price and cover and relied heavily on agents, so he set out in 2008 to build a neutral comparison platform.
Alok Bansal is the co-founder and Executive Vice Chairman of PB Fintech. An IIT Madras and IIM Calcutta graduate, Bansal served as Chief Financial Officer and COO for over a decade, managing financial planning, investor relations, corporate strategy, and the 2021 IPO.
Sarbvir Singh serves as Joint Group CEO of PB Fintech. An IIT Delhi and IIM Ahmedabad alumnus with extensive private equity and tech leadership background (former Managing Director of Capital18), Singh leads day-to-day operations across Policybazaar's core business and new initiatives.
Yashish Dahiya is a long-distance endurance athlete who has completed Ironman triathlons.
Besides Yashish Dahiya and Joint Group CEO Sarbvir Singh, Executive Vice Chairman Alok Bansal and Paisabazaar co-founder and CEO Naveen Kukreja are among the senior leaders.
Following the 2022 global tech correction, Yashish Dahiya focused the organization on profitable unit economics, pruned non-performing initiatives, achieved positive GAAP net profit in FY24 ahead of guidance, and restored large shareholder value.
Yashish Dahiya envisions PB Fintech as India's preeminent financial safety net, ensuring that every Indian family is adequately protected against death, disease, and disability through transparent, accessible insurance and affordable credit.
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