Hasbro, Inc.
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Founders
Henry, Herman, and Hillel Hassenfeld · Founded 1923 · Pawtucket, Rhode Island
Quick Answer
Hasbro was founded by Henry, Herman, and Hillel Hassenfeld in 1923 in Pawtucket, Rhode Island. The company is currently led by Chris Cocks.
The company began as Hassenfeld Brothers in 1923, selling textile remnants before moving into school supplies and toys. Mr. Potato Head, G.I. Joe, Transformers, and later Wizards of the Coast turned Hasbro into a brand-driven play company.
Founders of Hassenfeld Brothers, the Rhode Island company that became Hasbro.
The Hassenfeld brothers built the family business from textiles and school supplies into toys, eventually creating the Hasbro name from Hassenfeld Brothers.
Chris Cocks
Chief Executive Officer
Cocks leads Hasbro's refocus around games, core brands, digital play, licensing, cost savings, and post-eOne discipline.
Gina Goetter
Chief Financial Officer and Chief Operating Officer
Goetter leads finance and operations as Hasbro works through cost savings, portfolio simplification, and capital discipline.
John Hight
President, Wizards of the Coast and Digital Gaming
Hight leads Hasbro's most important growth and profitability engine across Magic, Dungeons & Dragons, and digital gaming.
Hasbro was founded in 1923 as Hassenfeld Brothers by Henry, Herman, and Hillel Hassenfeld in Rhode Island.
The company began as Hassenfeld Brothers in 1923, selling textile remnants before moving into school supplies and toys. Mr. Potato Head, G.I. Joe, Transformers, and later Wizards of the Coast turned Hasbro into a brand-driven play company.
Hasbro began in 1923 as Hassenfeld Brothers in Rhode Island before becoming a global toy and game company.