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Hasbro, Inc.

ToysFounded 1923
Reviewed by Swet Parvadiya
Company data updated: October 2026

Founders

Who Founded Hasbro?

Henry Hassenfeld, Herman Hassenfeld, Hillel Hassenfeld · Founded 1923 · HQ today: Pawtucket, Rhode Island

Who founded Hasbro?

Hasbro was founded by Henry Hassenfeld, Herman Hassenfeld, Hillel Hassenfeld in 1923 in Providence, United States. It is now led by Chris Cocks.

Founders
Henry Hassenfeld, Herman Hassenfeld, Hillel Hassenfeld
Founded
1923
Headquarters
Pawtucket, Rhode Island
Number of founders
3
Current CEO
Chris Cocks (since 2022)
Where was Hasbro founded?
Hasbro was founded in Providence, United States in 1923. wikidata.org
When was Hasbro founded?
Hasbro was founded in 1923.
Who started Hasbro?
Hasbro was founded by Henry Hassenfeld, Herman Hassenfeld and Hillel Hassenfeld.
How old is Hasbro?
Hasbro is 103 years old as of 2026.

Founding Story

Brothers Henry and Hillel Hassenfeld, joined by Herman, started Hassenfeld Brothers in Providence in 1923, selling textile remnants before moving into pencil boxes and school supplies. Toys followed in the 1940s. In 1952 the company launched Mr. Potato Head, which became the first toy advertised on television, and in 1964 it introduced G.I. Joe, marketed as an 'action figure'. The company adopted the Hasbro name in 1968.

Background

Henry Hassenfeld possessed a deeply pragmatic, highly operational background navigating early American textile manufacturing and aggressive regional commerce. Having successfully built a massive school supply business from absolute scratch, this intense background in complex supply chain management and ruthless cost control provided the exact operational blueprint required to completely dominate the global toy industry.

Role at Hasbro, Inc.

Henry Hassenfeld was a legendary American business pioneer and the foundational patriarch of the massive, globally dominant Hasbro toy and entertainment empire. Arriving in Rhode Island as a Polish-Jewish immigrant, Henry partnered with his brothers in 1923 to launch a tiny business selling scrap textile remnants. Demonstrating incredibly sharp, highly pragmatic commercial instincts, he aggressively pivoted the company from making hat liners to manufacturing highly lucrative pencil boxes. When a supplier threatened his margins, Henry ruthlessly expanded into full-scale pencil manufacturing, securing the company's financial base. In the 1940s, he orchestrated the company's massive, historic pivot into the toy industry. Under his incredibly disciplined, relentless leadership, the company acquired Mr. Potato Head in 1952, completely revolutionizing the industry by becoming the first toy ever aggressively marketed on television, directly laying the foundation for a multi-billion dollar dynasty. Henry Hassenfeld was born in 1889.

Background

Herman Hassenfeld held an incredibly rigorous, deeply entrenched background in early 20th-century immigrant entrepreneurship and complex manufacturing logistics. Working intensely alongside his brothers to aggressively scale a tiny textile remnant business, this highly practical background in raw material sourcing provided the exact foundational support required to launch the massive Hasbro empire.

Role at Hasbro, Inc.

Herman Hassenfeld was a highly resilient American industrialist and the crucial co-founding partner of the massive global toy conglomerate, Hasbro. Alongside his brothers Henry and Hillel, Herman helped establish the incredibly humble origins of Hassenfeld Brothers in 1923, initially selling leftover textile remnants in Providence, Rhode Island. While his brother Henry eventually assumed the absolute primary executive leadership role, Herman's foundational operational support was absolutely critical in navigating the incredibly difficult, highly volatile economic environment of the Great Depression. Together, they successfully transitioned the nascent family business from simple cloth scraps to highly profitable school supplies, and ultimately into the massive, globally dominant toy manufacturing empire that completely revolutionized American childhood entertainment with iconic products like Mr. Potato Head. Herman Hassenfeld was born in 1900.

Background

Hillel Hassenfeld held a highly rigorous, deeply practical background in early 20th-century immigrant commerce and aggressive textile remnant trading. Working intensely alongside his brothers to establish an incredibly scrappy, highly resourceful manufacturing operation, this foundational background navigating complex, hyper-competitive regional supply chains provided the precise early momentum required to successfully launch the historic Hasbro legacy.

Role at Hasbro, Inc.

Hillel Hassenfeld was an incredibly resilient American entrepreneurial pioneer and one of the three foundational brothers fundamentally responsible for launching the massive company that eventually became the global Hasbro toy empire. Arriving in Rhode Island as a Polish-Jewish immigrant, Hillel partnered with his brothers Henry and Herman in 1923 to aggressively establish Hassenfeld Brothers. Initially operating an incredibly humble, highly pragmatic business selling leftover textile remnants, Hillel was absolutely critical in navigating the massively complex, highly volatile early days of the American manufacturing sector. While he eventually left the incredibly lucrative family business in 1926 to aggressively pursue alternative ventures within the textile industry, his crucial initial partnership and foundational operational support completely laid the massive, historic groundwork that allowed his brothers to eventually pivot the company into the globally dominant, multi-billion dollar toy manufacturing juggernaut it is today. Hillel Hassenfeld was born in 1892.

Hasbro, Inc.: CEO & Leadership History

Full timeline →

Chris Cocks

Chief Executive Officer

2022 – Present

As CEO, Cocks has pushed Hasbro further toward the games-and-licensing model he built at Wizards, overseeing FY2025 results in which Wizards of the Coast and Digital Gaming grew 45% to $2.187 billion and became the company's primary profit engine, even as the broader company posted a net loss tied to unwinding its entertainment-division bet. His background in video games at Microsoft, rather than traditional toy-industry experience, reflects Hasbro's broader strategic bet that digital gaming expertise matters more to its future than classic toy-design skills. Hasbro governance materials frequently cite this executive teams gaming-industry orientation as central to its post-eOne strategic direction. Hasbros board has pointed to this executive teams focus on core competencies as central to the companys recovery from the eOne-driven financial strain of the early 2020s.

Brian Goldner

Chief Executive Officer

2008 – 2021

Chief executive of Hasbro from 2008 to 2021.

Merrill Hassenfeld

Chief Executive Officer

1974 – 1979

Chief executive of Hasbro from 1974 to 1979.

Henry Hassenfeld

Chief Executive Officer

1943 – 1974

Chief executive of Hasbro from 1943 to 1974.

Keep researching Hasbro

Who Founded Hasbro? FAQ

Who founded Hasbro and in what year was the company established?

Hasbro was founded in 1923 in Providence, Rhode Island, by three Polish-Jewish immigrant brothers: Henry Hassenfeld, Hillel Hassenfeld, and Herman Hassenfeld, operating originally under the partnership name 'Hassenfeld Brothers'.

What did Hassenfeld Brothers sell in its earliest years before entering the toy industry?

The Hassenfeld brothers began by selling textile textile remnants and fabric scraps in Providence, expanding into manufacturing fabric-covered pencil boxes and school supplies before creating their first modeling clay and doctor/nurse play kits in the late 1930s.

How did the invention of Mr. Potato Head in 1952 transform the toy industry?

Invented by George Lerner and purchased by Henry and Merrill Hassenfeld, Mr. Potato Head was launched in 1952 as the first toy ever advertised on network television. The commercial was a runaway sensation, selling over one million units in its first year and proving the power of TV advertising for children's toys.

How did Merrill Hassenfeld invent the world's first 'Action Figure' with G.I. Joe in 1964?

In 1964, Merrill Hassenfeld and licensing executive Stan Weston created G.I. Joe, a poseable 11.5-inch military figure. Recognizing that boys would not play with 'dolls', Hasbro coined the major term 'Action Figure', creating a large new multi-billion-dollar global toy category.

When did the company officially change its name from Hassenfeld Brothers to 'Hasbro'?

In 1968, the company officially shortened its corporate name from Hassenfeld Brothers, Inc. to 'Hasbro Industries, Inc.' (and later Hasbro, Inc.) and went public on the over-the-counter market, later listing on the American and NASDAQ stock exchanges.

What foundational family values guided the Hassenfeld family across three generations?

The Hassenfeld family led Hasbro for over 80 years on foundational principles of uncompromised child safety, ethical toy manufacturing, family philanthropy (founding the Hasbro Children's Hospital in Providence), and bringing joy and laughter to children worldwide.

How did Alan Hassenfeld guide Hasbro through the 1990s as Chairman and CEO?

Alan Hassenfeld led Hasbro from 1989 to 2003, acquiring Parker Brothers, Tonka, Kenner, and Wizards of the Coast, securing the landmark Star Wars licensing agreement with George Lucas, and establishing the philanthropic Hasbro Children's Foundation.

What legacy do the Hassenfeld founders hold in Rhode Island and American business history?

The Hassenfeld brothers turned a modest Providence textile shop into an enduring American cultural institution, creating hundreds of thousands of manufacturing and creative design jobs and shaping the childhood memories of billions of people across the globe.

Who founded Hasbro?

It was founded by the Hassenfeld brothers (Herman, Hillel, and Henry). For decades, it was a tightly controlled family business. Stephen Hassenfeld (the grandson of the founders) is credited as a massive visionary; taking over in the 1980s, he orchestrated the massive acquisition of Milton Bradley, forever changing the scale of the company.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.