Hasbro, Inc.
Explore Hasbro
Core profile pages, annual revenue records, and related research hubs for this company.
Hasbro, Inc.
Explore Hasbro
Core profile pages, annual revenue records, and related research hubs for this company.
Company History
Founded 1923 in Pawtucket, Rhode Island
The company began as Hassenfeld Brothers in 1923, selling textile remnants before moving into school supplies and toys. Mr. Potato Head, G.I. Joe, Transformers, and later Wizards of the Coast turned Hasbro into a brand-driven play company.
The Hassenfeld brothers built the family business from textiles and school supplies into toys, eventually creating the Hasbro name from Hassenfeld Brothers.
Henry, Herman, and Hillel Hassenfeld start the company that becomes Hasbro.
Hasbro launches one of its defining early toy brands.
G.I. Joe helps establish the action figure category.
Hasbro acquires Wizards of the Coast, adding Magic: The Gathering and Dungeons & Dragons.
Hasbro sells much of eOne's film and TV business and refocuses on games, toys, licensing, and select entertainment.
Hasbro reports $4.701B in FY2025 net revenues, with Wizards of the Coast and Digital Gaming driving most of the growth.
Add Magic: The Gathering and Dungeons & Dragons to Hasbro's games portfolio.
Expand Hasbro's entertainment and content capabilities.
Hasbro was founded in 1923 as Hassenfeld Brothers by Henry, Herman, and Hillel Hassenfeld in Rhode Island.
The underappreciated test is whether Hasbro can grow Magic and Dungeons & Dragons without leaning so hard on those communities that long-term brand trust weakens.
This profile covers the founding story, business model, leadership, financials, major pivots, and current strategy.