Chris Cocks
Chief Executive Officer
2022 – Present
4 years (current)
Key Decisions & Impact
Cocks joined Hasbro from Microsoft in 2016 to lead Wizards of the Coast as President and COO, having previously worked in product management and marketing on Xbox franchises including Halo and Fable, and in educational games at LeapFrog. Under his leadership, Wizards of the Coast revenue more than doubled, crossing $1 billion in 2021, before he was promoted to Hasbro CEO on February 25, 2022, succeeding interim CEO Rich Stoddart.
Legacy
As CEO, Cocks has pushed Hasbro further toward the games-and-licensing model he built at Wizards, overseeing FY2025 results in which Wizards of the Coast and Digital Gaming grew 45% to $2.187 billion and became the company's primary profit engine, even as the broader company posted a net loss tied to unwinding its entertainment-division bet. His background in video games at Microsoft, rather than traditional toy-industry experience, reflects Hasbro's broader strategic bet that digital gaming expertise matters more to its future than classic toy-design skills. Hasbro governance materials frequently cite this executive teams gaming-industry orientation as central to its post-eOne strategic direction. Hasbros board has pointed to this executive teams focus on core competencies as central to the companys recovery from the eOne-driven financial strain of the early 2020s.