Chris Cocks
Chief Executive Officer
Legacy
Cocks leads Hasbro's refocus around games, core brands, digital play, licensing, cost savings, and post-eOne discipline.
Hasbro, Inc.
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Leadership History
3 leaders · Full leadership timeline
Hasbro is no longer best understood as just a toy manufacturer. Its highest-value economics increasingly come from game systems, fan communities, digital licensing, and brands that can live across physical and digital play.
Hasbro's business model combines physical toys, tabletop games, collectible cards, digital games, licensing, and entertainment. Wizards of the Coast generates high-value gaming and digital revenue, while Consumer Products monetizes brands through toys, board games, licensed products, retail partnerships, and global distribution.
Chief Executive Officer
Cocks leads Hasbro's refocus around games, core brands, digital play, licensing, cost savings, and post-eOne discipline.
Chief Financial Officer and Chief Operating Officer
Goetter leads finance and operations as Hasbro works through cost savings, portfolio simplification, and capital discipline.
President, Wizards of the Coast and Digital Gaming
Hight leads Hasbro's most important growth and profitability engine across Magic, Dungeons & Dragons, and digital gaming.
Hasbro must manage a volatile toy market, retailer inventory discipline, entertainment strategy after eOne, goodwill impairment fallout, tariff and sourcing risk, and the need to keep Magic: The Gathering and Dungeons & Dragons growing without exhausting core fans.
Chris Cocks leads Hasbro.
Cocks leads Hasbro's refocus around games, core brands, digital play, licensing, cost savings, and post-eOne discipline.
Gina Goetter, John Hight