Ariane Gorin
Chief Executive Officer
2024 – Present
2 years (current)
Key Decisions & Impact
Taking the helm as CEO in May 2024, Ariane Gorin inherited a complex corporate structure that was emerging from a multi-year technical consolidation. Having previously served as the President of Expedia for Business, she brought a deep, nuanced understanding of the company's lucrative B2B operations and crucial supplier relationships. She immediately focused on accelerating international growth, particularly in Europe and Asia, and prioritized using the company's newly unified technology stack to deploy advanced, generative AI features across all consumer touchpoints, aiming to create a more personalized, frictionless booking experience.
Legacy
Gorin's appointment represents a strategic shift toward aggressive commercial execution and global expansion, following a prolonged period of internal technical restructuring. Her extensive experience managing the B2B divisionoften the most consistently profitable segment of the companyprovides her with the necessary leverage to negotiate better terms with hotel chains and airlines. Her leadership is focused on re-establishing Expedia Group as a nimble, consumer-centric innovator in a competitive market increasingly dominated by direct bookings and aggressive rivals like Booking Holdings.