Vince Zampella
Head of Respawn Entertainment and Battlefield
2017 – Present
9 years (current)
Key Decisions & Impact
Following EA's acquisition of his studio, Respawn Entertainment, Vince Zampella made crucial creative and strategic decisions that revitalized EA's action-shooter portfolio. He led the successful, surprise launch of the free-to-play battle royale game Apex Legends, directly challenging dominant competitors in the live-service space. He also oversaw the development of the acclaimed, narrative-driven Star Wars Jedi franchise, proving the continued viability of single-player experiences within EA's portfolio. More recently he was tasked with overseeing the creative direction and future strategy of the struggling Battlefield franchise.
Legacy
Zampella's creative leadership and proven track record of developing high-quality, engaging shooter experiences have been instrumental in diversifying EA's revenue beyond its traditional sports franchises. The success of Apex Legends provided EA with a crucial foothold in the lucrative free-to-play market, while his work on the Star Wars license demonstrated the company's ability to deliver premium, acclaimed single-player adventures. His expanded role overseeing Battlefield reflects his immense value as a core creative architect for the company's future.