Glu Mobile
2021
$2.4B
Why
Electronic Arts acquired Glu Mobile for $2.4 billion to massively expand its footprint in the mobile gaming market, gaining access to hit franchises like Design Home, Golf Clash, and high-profile celebrity-endorsed games that target a massive global audience.
Impact
The acquisition immediately made Electronic Arts a dominant player in the mobile live services space, providing the company with deep expertise in mobile monetization, user acquisition, and live operations that it could leverage across its broader portfolio.
Outcome
Glu Mobile's integration has allowed Electronic Arts to significantly grow its mobile revenue, capitalizing on the billions of players who primarily game on smartphones and driving cross-promotional opportunities with its console and PC franchises.