In 2013, Albinder Dhindsa (a former Zomato executive and Columbia Business School graduate) and Saurabh Kumar founded **Grofers** in Gurugram, aiming to organize India's fragmented local mom-and-pop grocery store logistics. Grofers initially operated as a scheduled next-day delivery service from large central warehouses. However, by mid-2021, Dhindsa realized that scheduled grocery delivery was capital-inefficient and plagued by high logistics costs. In December 2021, Dhindsa executed a radical, all-in pivot: he shut down all scheduled delivery operations, rebranded the entire company to **Blinkit**, and bet the company on 10-minute instant delivery through hyper-local dark stores. In August 2022, Zomato acquired Blinkit for $568 million, unleashing India's quick-commerce revolution.