Blinkit
Acquisitions
3
Major Deals Covered
This page covers 3 major deals, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| SpoonJoy | 2015 | Undisclosed | Grofers acqui-hired the Bengaluru food-ordering startup in October 2015 to add engineering and operations talent during its multi-city expansion. |
| Townrush | 2015 | Undisclosed | Grofers bought the B2B hyperlocal logistics startup in October 2015, its second acquisition that week, to strengthen last-mile delivery operations. |
| MyGreenBox | 2015 | Undisclosed | Grocery delivery startup to expand early operations. |
2015
Grofers acqui-hired the Bengaluru food-ordering startup in October 2015 to add engineering and operations talent during its multi-city expansion.
About 40 SpoonJoy staff were expected to join Grofers' technology and operations teams; the SpoonJoy service was wound down.
Gave Grofers an experienced tech team in one step during its fastest growth phase.
2015
Grofers bought the B2B hyperlocal logistics startup in October 2015, its second acquisition that week, to strengthen last-mile delivery operations.
Brought in a team experienced in running on-demand delivery fleets for merchants.
Absorbed into Grofers' delivery operations as an acqui-hire.
2015
Grocery delivery startup to expand early operations.
Blinkit's stated plan rests on three levers: assortment expansion, geographic expansion and demand densification. Assortment means taking more cities closer to the roughly 80,000 SKUs offered in Delhi-NCR and adding categories such as electronics, toys, beauty and premium groceries. Geographic expansion targets cities beyond the top eight, where Eternal says new stores are ramping up faster and reaching profitability comparable to mature markets. Densification means more stores per pin code; Delhi-NCR has about twice the store density of the next seven cities. Blinkit added 200 net stores in the June 2026 quarter alone.
Blinkit runs a network of small warehouses that are closed to walk-in shoppers (dark stores), placed close to dense residential areas. Customers order in the Blinkit app, staff pick and pack the order inside the store, and delivery partners ride it to the door, usually within minutes. Since September 1, 2025, Blinkit buys most of its stock directly from brands and distributors and sells it to customers itself (a first-party, inventory-led model). The change became possible after parent Eternal qualified as an Indian-owned and controlled company under India's FDI rules, and it means revenue now includes the full value of goods sold rather than only marketplace commissions. On top of the retail margin, Blinkit earns from advertising sold to brands inside the app and from delivery, handling and small-cart fees. Profit depends on how many orders each store handles: a year after the switch, Eternal put inventory losses (expiry, damage, pilferage, transit loss) at about 1.8% of NOV and budgeted roughly $290,000 (₹2.5 crore) of capex per store including warehousing.
Zomato agreed in June 2022 to buy Blinkit (Blink Commerce Pvt Ltd) in an all-stock deal valued at ₹4,447 crore, about $568 million, and consolidated it from August 10, 2022.
Zomato wanted a stake in fast-growing quick commerce and could share delivery, technology and customers with its food business. The bet paid off: Blinkit provided about 77% of Eternal's revenue in Q1 FY27.
Yes. In June 2021 Zomato invested $100 million in Grofers for a 9.3% stake, a year before agreeing to buy the rest of the company.
In October 2015 Grofers acqui-hired SpoonJoy, a Bengaluru food-ordering startup, and Townrush, a B2B logistics startup, mainly to bring in their teams. Neither deal's value was disclosed.
Blinkit grew into the group's largest business, Zomato renamed itself Eternal in 2025, and Blinkit's founder Albinder Dhindsa became Eternal's Group CEO in February 2026.
In 2022, the massive Indian food delivery giant Zomato acquired Blinkit for approximately $568 million in an all-stock deal, completely integrating it into their super-app ecosystem.
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