Asana vs monday.com: Founders, CEOs and History
Asana was founded in 2008 by Dustin Moskovitz, Justin Rosenstein and is led by Dan Rogers. monday.com was founded in 2012 by Roy Mann, Eran Zinman and is led by Roy Mann, Eran Zinman.
Company facts
Asana
- Founded
- 2008
- Headquarters
- San Francisco, California, United States
- Current CEO
- Dan Rogers
- Employees
- 1,767
monday.com
- Founded
- 2012
- Headquarters
- Tel Aviv, Israel & New York, NY, United States
- Current CEO
- Roy Mann, Eran Zinman
- Employees
- 3,155
Founders
Asana
Dustin Moskovitz
Dustin Moskovitz is a US entrepreneur, a co-founder of Facebook, and the co-founder of Asana, which he ran as chief executive officer from 2008 until July 2025.
Justin Rosenstein
Justin Rosenstein is a US software engineer and entrepreneur who co-founded Asana with Dustin Moskovitz.
monday.com
Roy Mann
Roy Mann co-founded monday.com (then daPulse) with Eran Zinman in 2012 and has served as co-CEO since. He led the company through its 2017 rebrand, its June 2021 NASDAQ IPO and growth to $1.232 billion in revenue in 2025.
Eran Zinman
Eran Zinman co-founded monday.com with Roy Mann in 2012 and shares the co-CEO role with him.
CEOs and their tenures
Asana
- Dustin Moskovitz2008–2025
Co-Founder and Chief Executive Officer
Ran Asana for its first 17 years, from incorporation in December 2008 to a platform with more than 180,000 paying customers, and retains a majority of the company's voting power through its dual-class structure.
Source - Dan Rogers2025–present
Chief Executive Officer
Second chief executive in Asana's history, brought in to restart growth by rebuilding the platform around AI agents while holding the margin gains that produced non-GAAP operating income of $56.7 million in fiscal 2026.
Source
monday.com
- Eliran Glazer
Chief Financial Officer
Leads finance; reported FY2025 revenue of $1.232 billion and record non-GAAP operating profit and cash generation.
Source - Roy Mann2012–present
Co-Founder & Co-Chief Executive Officer
Visionary co-founder who created the Work OS philosophy, led product design, guided the 2021 NASDAQ IPO, and scaled company culture.
Source - Eran Zinman2012–present
Co-Founder & Co-Chief Executive Officer
Engineering co-founder who built monday.com's scalable cloud architecture, relational database infrastructure, and 'BigBrain' analytics engine.
Source
Timeline: Asana and monday.com side by side
2008Asana
Asana incorporated in Delaware: Dustin Moskovitz and Justin Rosenstein left Facebook and incorporated the company in Delaware on December 16, 2008, initially as Smiley Abstractions, Inc., renamed Asan…
2009Asana
$9 million Series A from Benchmark and Andreessen Horowitz: Asana raised a $9 million Series A round in November 2009 led by Benchmark, with Andreessen Horowitz participating and Benchmark's Matt Cohl…
2011Asana
Product opens to the public for free: After about three years of building a custom web framework called Luna and the Work Graph data model behind it, Asana opened its platform to the public at no char…
2012Asana
Paid plans and a public API: Asana began charging for the platform in April 2012 and released its API to third-party developers the same month, with Twitter and LinkedIn among the early companies runn…
2012Asana
$28 million raised to expand the team: Asana raised $28 million in July 2012 to build out engineering, support and sales as paid usage started to grow.
2012monday.com
Founded as 'daPulse' in Tel Aviv
Roy Mann and Eran Zinman launched the company to bring visual transparency to team work.
2016Asana
$50 million Series C led by Sam Altman: Asana raised $50 million in Series C funding led by Sam Altman, then president of Y Combinator, at a valuation of about $600 million.
2017monday.com
Historic Rebranding to 'monday.com'
Rebranded the company and pioneered the Work Operating System (Work OS) category.
2018Asana
Portfolios and the Asana Business tier: Asana launched Portfolios alongside a new Business plan in November 2018, giving executives a single view of progress and resourcing across many projects and pu…
2018Asana
$125 million raised at a $1.5 billion valuation: Asana raised $75 million in Series D funding led by Generation Investment Management and a further $50 million in November 2018 that valued the company…
2019Asana
Workload capacity planning ships: Asana released Workload in August 2019, letting managers see how individual team members were staffed across projects and rebalance assignments without leaving the pl…
2020Asana
Asana Goals links execution to strategy: Asana released Goals on July 15, 2020, a goal-tracking layer that connects company objectives to the projects and tasks underneath them so progress updates aut…
2020Asana
Direct listing on the New York Stock Exchange: Asana went public on September 30, 2020 through a direct listing rather than an IPO.
2021monday.com
IPO on the NASDAQ (MNDY)
Listed on the NASDAQ, raising $574 million at a $6.8 billion market valuation.
2022Asana
Workforce cut by 9%: In November 2022 Asana cut about 9% of its global workforce in a restructuring aimed at operating costs after two years of rapid hiring during the remote-work boom.
2022monday.com
Launch of monday CRM & monday dev
Transformed into a multi-product SaaS suite with dedicated sales and developer tools.
2023Asana
Asana Intelligence brings generative AI into the Work Graph: Asana announced its first generative AI features in June 2023 and packaged them as Asana Intelligence on October 3, 2023, covering smart st…
2023monday.com
Launch of monday Service & WorkCanvas
Expanded into enterprise ITSM service desk and infinite digital whiteboarding.
2024Asana
AI Studio opens agent building to non-developers: Asana launched AI Studio in October 2024, a no-code builder that lets teams embed AI agents in a workflow and deploy them inside Asana.
2024monday.com
Surpasses $1.0B in Annual Recurring Revenue (ARR)
Crossed the $1 billion ARR milestone with positive net income and strong cash flows.
2025Asana
Dan Rogers succeeds Dustin Moskovitz as chief executive: Moskovitz announced his retirement as chief executive in March 2025.
2025monday.com
Fiscal 2025 Revenue of $1.232 Billion
Revenue grew 27% with a 14% non-GAAP operating margin and 26% adjusted free cash flow margin.
2026Asana
StackAI acquired for $75 million: Asana completed its acquisition of StackAI, a no-code AI workflow platform, on May 28, 2026 for $75 million.
2026Asana
Repositioned as an operating system for human-agent teams: At its Work Innovation Summit in June 2026 Asana unveiled a product suite built so employees and AI agents work from the same plan, context a…
2026Asana
Dan Rogers named board chair: Effective September 25, 2026 Rogers added board chair to the chief executive role, Dustin Moskovitz moved to director, and Jerry Ting and Tom Berquist joined the board.
2026monday.com
Restructuring and Q2 2026 Results
Cut about 20% of staff in July; Q2 revenue rose 22% to $364.6 million as AI products made up 17% of net new ARR.
Acquisitions
monday.com
No verified acquisitions are listed.
Questions about Asana vs monday.com
Who is the CEO of Asana, Inc. and monday.com?
Asana, Inc. is led by Dan Rogers and monday.com is led by Roy Mann, Eran Zinman. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Asana, Inc. founded vs monday.com?
Asana, Inc. was founded in 2008 — 4 years before monday.com, which was founded in 2012. Asana, Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger monday.com.
How many employees does Asana, Inc. have compared to monday.com?
Asana, Inc. employs approximately 1,767 people, while monday.com employs approximately 3,155. monday.com has the larger workforce at 3,155 employees, compared to Asana, Inc.'s 1,767. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Asana, Inc. and monday.com headquartered?
Asana, Inc. is headquartered in United States and monday.com is headquartered in Israel. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Asana, Inc. and monday.com?
Asana, Inc. was founded by Dustin Moskovitz, Justin Rosenstein. monday.com was founded by Roy Mann, Eran Zinman.
Which company has a longer operating history — Asana, Inc. or monday.com?
Asana, Inc. has been operating for approximately 18 years, making it the more established of the two companies. monday.com has been in operation for around 14 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Asana vs monday.com overview