Engines Engineering
2025
Why
Establish a Global Centre of Excellence for Design and Engineering.
TVS Motor Company
Acquisitions
8
Major Deals Covered
This page covers 8 major deals from 2020 to 2025, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Norton Motorcycles (UK) Limited | 2020 | Undisclosed | In April 2020 TVS Motor bought the brand and assets of Norton Motorcycles, then in administration, for ~$21.1 million (£16 million) in cash. |
| Swiss E-Mobility Group (SEMG) & EGO Movement | 2022 | Undisclosed | TVS Motor's Singapore subsidiary acquired a controlling stake in Swiss E-Mobility Group (SEMG) to enter European e-bike retail. |
| Engines Engineering | 2025 | Undisclosed | Establish a Global Centre of Excellence for Design and Engineering. |
| DriveX | 2024 | Undisclosed | Pre-owned two-wheeler space. |
| Swiss E-Mobility Group | 2022 | Undisclosed | Entry into the European e-mobility market. |
| EGO Movement | 2021 | Undisclosed | Premium Swiss lifestyle e-bike brand. |
| Intellicar | 2020 | Undisclosed | Automotive technology focused on fleet management. |
| Norton Motorcycles | 2020 | Undisclosed | Strengthen position in global premium motorcycle segment. |
2025
Establish a Global Centre of Excellence for Design and Engineering.
2024
Pre-owned two-wheeler space.
2022
TVS Motor's Singapore subsidiary acquired a controlling stake in Swiss E-Mobility Group (SEMG) to enter European e-bike retail.
Added an e-bike retail and distribution footprint in Switzerland and Germany.
Part of TVS's European micro-mobility business.
2022
Entry into the European e-mobility market.
2021
Premium Swiss lifestyle e-bike brand.
2020
In April 2020 TVS Motor bought the brand and assets of Norton Motorcycles, then in administration, for ~$21.1 million (£16 million) in cash.
Gave TVS a storied British global luxury marque, entering the premium large-displacement motorcycle segment (Commando 961, V4SV, V4CR).
The relaunch began in 2026 with the Manx R, but Livemint reported in September 2026 that two of four planned new models were still awaiting rollout.
2020
Automotive technology focused on fleet management.
2020
Strengthen position in global premium motorcycle segment.
TVS Motor Company's growth strategy centers on three strategic pillars: aggressive premiumization, multi-category electrification, and global market expansion. In domestic and international two-wheeler markets, TVS drives higher average selling prices and profitability through its high-performance TVS Apache motorcycle portfolio, tech-centric TVS NTORQ 125 scooters, and the revitalization of the well-known British marque Norton Motorcycles for global luxury motorcycle enthusiasts. In electric mobility, TVS rapidly expands its electric scooter lineup (led by the TVS iQube and advanced connected EV platforms). Internationally, TVS executes a two-track strategy: dominating mass mobility across 90+ markets in Africa, Latin America, and Southeast Asia, while leveraging joint development agreements with BMW Motorrad and specialized manufacturing in Europe to capture premium displacement segments.
TVS Motor Company operates a high-volume, integrated two-wheeler and three-wheeler manufacturing business model, generating revenue through the engineering, assembly, and global wholesale distribution of commuter motorcycles, premium performance bikes, scooters, and urban electric vehicles. Domestic motorcycle deliveries represent the company's largest single revenue stream (approximately 38% of total turnover), driven by mass commuter models like the TVS Radeon and Raider 125, alongside its acclaimed TVS Apache RTR and RR performance series developed in partnership with TVS Racing. Scooters provide a large, high-velocity revenue engine (30% of sales), led by India's top-tier commuter scooter TVS Jupiter, the tech-forward Ntorq 125, and the rapidly scaling TVS iQube electric scooter lineup. Direct exports and CKD assembly across more than 90 international markets in Africa, Latin America, and Southeast Asia contribute 20% of revenues, while genuine spare parts, dealership workshop servicing, utilitarian TVS XL100 mopeds, and commercial passenger three-wheelers generate the remaining 12% of high-margin cash flow. TVS maintains superior cost control through vertically integrated stamping, robotic engine manufacturing, and in-house battery pack assembly at its plants in Hosur, Mysore, and Nalagarh. Strategic joint ventures, such as long-standing co-engineering agreements with BMW Motorrad and the acquisition of the historic British brand Norton Motorcycles, allow TVS to scale upmarket into super-premium displacements while amortizing R&D across millions of mass-market units.
In April 2020, TVS Motor acquired iconic British luxury motorcycle manufacturer Norton Motorcycles for £16 million ($20 million USD) in an all-cash asset deal via its overseas subsidiary Project 303 Bidco Ltd.
TVS invested over £100 million in Norton, building a state-of-the-art global headquarters and manufacturing facility in Solihull, West Midlands, re-engineering the flagship V4SV superbike and Commando 961 to rigorous quality standards.
TVS and BMW Motorrad signed a long-term cooperation agreement to co-develop sub-500cc motorcycles. TVS exclusively manufactures the BMW G310R, G310GS, and G310RR at Hosur, producing over 150,000 units for global export.
In December 2021, the partners extended their cooperation to jointly develop electric two-wheeler platforms, resulting in TVS manufacturing the BMW CE 02 electric urban motorbike for international markets.
TVS acquired a 75% majority stake (later expanding to 100%) in Swiss E-Mobility Group (SEMG) for $100 million in 2022 to enter the fast-growing European e-bike market, gaining retail networks across Switzerland and Germany.
In September 2021, TVS acquired a majority stake in Swiss electric bicycle company EGO Movement for CHF 16.6 million, acquiring an established European direct-to-consumer e-bike lifestyle brand.
TVS was an early lead investor in Indian high-performance electric motorcycle startup Ultraviolette Automotive, backing the development of the F77 electric sports bike and holding a significant minority equity stake.
TVS Motor holds a majority stake in TVS Credit Services Limited, injecting regular growth capital into the NBFC to expand rural retail lending and consumer financing.
TVS focuses on premium brand heritage, clean electric mobility technologies, software telematics capabilities, and established European distribution networks that complement its core volume manufacturing strength.
No. TVS strictly adheres to friendly negotiated acquisitions, partnering with founders or purchasing distressed heritage brands where it can inject capital and operational discipline.
TVS preserves the authentic local brand identity and British/Swiss design heritage while deploying TVS engineering resources, global procurement networks, and manufacturing rigor to fix historical cost and quality issues.
TVS will continue expanding its global footprint by scaling Norton superbike exports, rolling out European e-bike operations, and seeking strategic partnerships in connected software and battery technology.
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