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Bill McDermott
CEO
ServiceNow, Inc.
Explore ServiceNow
Core profile pages, annual revenue records, and related research hubs for this company.
ServiceNow, Inc.
Explore ServiceNow
Core profile pages, annual revenue records, and related research hubs for this company.
Leadership History
3 leaders · Full leadership timeline
ServiceNow is often described as a workflow platform, but its strategic value is closer to a system of action. It connects the systems where enterprise data lives to the work people and AI agents need to complete. That positioning lets it grow around ERP, CRM, HR, security, and cloud tools rather than needing to displace all of them.
ServiceNow earns primarily from subscription contracts for the Now Platform and workflow products. Customers typically sign multi-year agreements and expand from IT service management into IT operations, customer service, employee workflows, security operations, creator workflows, industry products, AI capabilities, and related platform services. Professional services and other revenue support implementation but are a small share of total revenue.
CEO
CEO
CEO
ServiceNow must keep expanding beyond IT without losing implementation discipline. The biggest risks are longer enterprise sales cycles, macro pressure on software budgets, platform competition from Microsoft and Salesforce, AI feature parity, consumption-based pricing complexity, and the need to integrate acquisitions without slowing organic growth.