ServiceNow, Inc.
Explore ServiceNow
Core profile pages, annual revenue records, and related research hubs for this company.
ServiceNow, Inc.
Explore ServiceNow
Core profile pages, annual revenue records, and related research hubs for this company.
Business Model Analysis
Annual Revenue: $13.278B
ServiceNow earns primarily from subscription contracts for the Now Platform and workflow products. Customers typically sign multi-year agreements and expand from IT service management into IT operations, customer service, employee workflows, security operations, creator workflows, industry products, AI capabilities, and related platform services. Professional services and other revenue support implementation but are a small share of total revenue.
ServiceNow is expanding from IT service management into enterprise-wide workflow automation and AI orchestration. Growth comes from landing large accounts in IT, expanding into employee, customer, creator, security, and industry workflows, increasing ACV per customer, embedding Now Assist and AI agents, and using strategic acquisitions to add AI, search, security, and identity capabilities.