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PROTON Holdings Berhad

Founders

Who Founded PROTON?

Tun Dr. Mahathir Mohamad · Founded 1983 · HQ today: Shah Alam, Selangor, Malaysia

Who founded PROTON?

PROTON was founded by Tun Dr. Mahathir Mohamad in 1983. It is now led by Dr. Li Chunrong.

Founders
Tun Dr. Mahathir Mohamad
Founded
1983
Headquarters
Shah Alam, Selangor, Malaysia
Number of founders
1
Current CEO
Dr. Li Chunrong (since 2017)
Where was PROTON founded?
PROTON was founded in Shah Alam, Selangor, Malaysia in 1983.
When was PROTON founded?
PROTON was founded in 1983.
Who started PROTON?
PROTON was founded by Tun Dr. Mahathir Mohamad.
How old is PROTON?
PROTON is 43 years old as of 2026.

Founding Story

Proton was created in 1983 as Malaysia's National Car Project, a joint effort between state-owned HICOM and Japan's Mitsubishi Motors and Mitsubishi Corporation. Its first car, the Saga, rolled out in 1985 from a plant in Shah Alam, using Mitsubishi Lancer Fiore underpinnings, and quickly dominated domestic sales under tariff protection.

Background

A medical doctor turned politician, Mahathir Mohamad was Malaysia's fourth Prime Minister (1981-2003) and later its seventh (2018-2020).

Role at PROTON Holdings Berhad

Tun Dr. Mahathir Mohamad launched the National Car Project in 1983 as part of his heavy-industry policy, partnering state-owned HICOM with Mitsubishi to create Proton. He drove the first Saga at its 1985 launch, championed the company for decades and later served as Proton's chairman from 2014 until 2016. (Exact birth year remains publicly undisclosed).

PROTON Holdings Berhad: CEO & Leadership History

Full timeline →

Dato' Ir. Abdul Rashid Musa

Deputy Chief Executive Officer

2025 – Present

Serving as CEO of Proton Edar (the sales arm), he attempted to maintain massive domestic brand loyalty while the company underwent a deeply controversial foreign acquisition.

Dr. Li Chunrong

Chief Executive Officer

2017 – Present

As the first-ever non-Malaysian CEO of Proton, the highly experienced Geely executive absolutely transformed the severely struggling national automaker into a highly profitable, modern enterprise.

Chen Limin

Chief Financial Officer

2017 – Present

As a senior Geely appointee on the executive board, he ensures Proton strictly aligns with Geely's global strategic ambitions in Southeast Asia.

Zhang Qiang

CEO, PRO-NET (e.MAS)

2017 – Present

As a key executive in the post-Geely era, he overhauled the entire sales and marketing strategy, successfully relaunching Proton as a technologically advanced brand in Malaysia.

Kenji Iwabuchi

Managing Director

1988 – 1993

Serving as Managing Director in the late 1980s, the Mitsubishi executive established the foundational manufacturing processes that allowed Proton to exist.

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Who Founded PROTON? FAQ

Who founded PROTON and what was the vision behind Malaysia's National Car Project?

PROTON was founded on May 7, 1983, by the 4th (and 7th) Prime Minister of Malaysia, Tun Dr. Mahathir Mohamad. His goal was to transform Malaysia from an exporter of raw rubber and tin into a technologically advanced, self-reliant industrialized nation capable of building its own automobiles.

What was the Heavy Industries Corporation of Malaysia (HICOM)?

HICOM (Heavy Industries Corporation of Malaysia) was the state-owned corporation established by the Malaysian government to lead national industrialization projects, serving as the original founding parent agency that established Perusahaan Otomobil Nasional Sdn Bhd (PROTON).

What role did Mitsubishi Motors play in the founding and early engineering of PROTON?

The Malaysian government partnered with Japan's Mitsubishi Motors Corporation and Mitsubishi Corporation in 1983. Mitsubishi provided initial vehicle platforms (the Mitsubishi Lancer Fiore platform for the Saga), engine technologies, factory tooling, and technical manufacturing training for Malaysian engineers.

Who was Tan Sri Dato' Jamil Mohd Jan and what was his role as PROTON's first president?

Tan Sri Dato' Jamil Mohd Jan served as the founding Chairman and President of PROTON, overseeing the construction of the original Shah Alam assembly plant and the historic July 1985 rollout of the first Proton Saga alongside Prime Minister Mahathir.

Why was the first car named 'Proton Saga' and who chose the name?

The name 'Saga' was selected through a nationwide naming competition won by retired soldier Ismail Jaafar. The name was inspired by the red 'saga' seed (Adenanthera pavonina), symbolizing durability, beauty, and national identity.

How did Tun Dr. Mahathir Mohamad champion PROTON throughout his career?

Tun Dr. Mahathir served as PROTON's greatest national champion, driving the first Proton Saga across the newly opened Penang Bridge in 1985, serving as PROTON Executive Chairman from 2014 to 2016, and advocating for domestic automotive engineering talent.

How did PROTON foster Malaysia's domestic automotive supply chain ecosystem?

PROTON's founding stimulated the creation of hundreds of local Tier-1 and Tier-2 automotive component manufacturers, precision die makers, glass fabricators, and electronics suppliers across Malaysia, creating tens of thousands of skilled engineering jobs.

What founding ethos continues to inspire PROTON today?

The founding ethos of national industrial pride, engineering ambition, continuous technological learning, and making high-quality personal mobility accessible to all citizens remains the bedrock of PROTON's identity.

Who was the primary visionary behind the founding of Proton?

Proton was conceived and championed by Tun Dr. Mahathir Mohamad, the 4th (and later 7th) Prime Minister of Malaysia, who envisioned a domestic automobile manufacturer as the engine for national heavy industrialization.

What was the National Car Project?

Launched in the early 1980s by the Malaysian government under the Look East Policy, the National Car Project aimed to accelerate engineering transfer, train skilled industrial labor, and reduce Malaysia’s dependence on foreign manufactured imports.

What role did HICOM play in Proton’s incorporation?

The Heavy Industries Corporation of Malaysia (HICOM), a state-owned industrial development entity, served as the primary government holding corporation that incorporated Perusahaan Otomobil Nasional Sdn Bhd on May 7, 1983.

How did Mitsubishi Motors assist as a founding technical partner?

Mitsubishi Corporation and Mitsubishi Motors Corporation took an initial 30% equity stake in Proton, providing the platform, powertrain blueprints, assembly machinery, and on-site engineering mentors to build the first Proton Saga.

Where was Proton’s first manufacturing plant established?

The original Proton manufacturing plant was established in Shah Alam, Selangor, officially opened on July 9, 1985, by Dr. Mahathir Mohamad as the production line rolled out the very first Proton Saga.

What did the first Proton Saga symbolize to the Malaysian public?

Registered with the iconic license plate "Proton 1", the Saga symbolized national pride, demonstrating that a developing Southeast Asian nation could engineer and manufacture complex modern automobiles.

Did Dr. Mahathir remain involved with Proton throughout his career?

Yes, Dr. Mahathir served as Proton’s Advisor for decades after his first retirement, fiercely championing the company’s engineering autonomy and domestic supplier ecosystem.

How is the founding vision remembered at Proton today?

Proton honors its founding legacy through permanent heritage galleries at its Centre of Excellence in Subang Jaya, celebrating the audacity of building Southeast Asia’s first indigenous national automotive manufacturer.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.