Skip to main content

Honda Motor Co., Ltd.

Founders

Who Founded Honda?

Soichiro Honda, Takeo Fujisawa · Founded 1948 · HQ today: Tokyo, Japan

Who founded Honda?

Honda was founded by Soichiro Honda, Takeo Fujisawa in 1948 in Hamamatsu, Japan. It is now led by Toshihiro Mibe.

Founders
Soichiro Honda, Takeo Fujisawa
Founded
1948
Headquarters
Tokyo, Japan
Number of founders
2
Current CEO
Toshihiro Mibe (since 2021)
Where was Honda founded?
Honda was founded in Hamamatsu, Japan in 1948. wikidata.org
When was Honda founded?
Honda was founded in 1948.
Who started Honda?
Honda was founded by Soichiro Honda and Takeo Fujisawa.
How old is Honda?
Honda is 78 years old as of 2026.

Founding Story

In 1946 Soichiro Honda, a self-taught mechanic, founded the Honda Technical Research Institute in Hamamatsu and began fitting surplus small engines onto bicycles to give postwar Japan cheap transport. When the supply of engines ran out he designed his own. Honda Motor Co., Ltd. was incorporated on September 24, 1948, and the following year Takeo Fujisawa joined to run sales and finance, a partnership that let Honda grow from motorbikes into cars, racing and global manufacturing.

Soichiro Honda

Co-founder 1948

Background

Mechanic and self-taught engineer.

Role at Honda Motor Co., Ltd.

Soichiro Honda founded the company in 1946. Originally a mechanic who manufactured piston rings for Toyota, he realized that post-war Japan desperately needed cheap, reliable transportation. He famously began by attaching surplus military generator engines to bicycles, eventually designing entirely new, highly efficient motorcycle engines that would conquer the global market.

Soichiro Honda was born in 1906 in Shizuoka.

Honda was born on November 17, 1906 and died on August 5, 1991. He oversaw the company's growth from a wooden shack making bicycle motors into a multinational maker of cars and motorcycles.

Takeo Fujisawa

Co-founder 1948

Background

Businessman and master marketer.

Role at Honda Motor Co., Ltd.

Takeo Fujisawa co-founded Honda in 1949, serving as the absolute perfect business counterpart to Soichiro Honda's engineering obsession. While Honda stayed in the factory designing engines, Fujisawa built the massive, highly aggressive dealer networks and orchestrated the legendary 'You meet the nicest people on a Honda' marketing campaign that completely changed the global perception of motorcycles.

Takeo Fujisawa was born in 1910.

Fujisawa was born on November 10, 1910 and died on December 30, 1988. He ran the financial side of the company while Soichiro Honda handled engineering and product development.

Honda Motor Co., Ltd.: CEO & Leadership History

Full timeline →

Toshihiro Mibe

Director, President and Representative Executive Officer (CEO)

2021 – Present

Mibe's tenure has been defined by the push into electrification and its costly reset. The EV charges produced Honda's first annual loss since listing, but the shift toward hybrids and motorcycles was followed by a record first-quarter profit in FY2027.

Takahiro Hachigo

Former President and CEO

2015 – 2021

Hachigo trimmed excess capacity and refocused Honda on hybrids, motorcycles and its core models, which improved profitability before the EV investment cycle began.

Takanobu Ito

President and CEO

2009 – 2015

He introduced a plan to reorganise Honda global operations and handed the presidency to Takahiro Hachigo in 2015.

Takeo Fukui

President and Chief Executive Officer

2003 – 2009

Honda expanded production in North America and Asia under him. Takanobu Ito succeeded him in 2009.

Compare Honda Motor Co., Ltd. Leadership With Competitors

Keep researching Honda

Who Founded Honda? FAQ

Who were the co-founders of Honda Motor Co., Ltd.?

Honda Motor Co., Ltd. was co-founded in 1948 by Soichiro Honda, a mechanical engineer and inventor, and Takeo Fujisawa, an effective business strategist, financial manager, and marketing mastermind.

How did Soichiro Honda begin building motorized transportation in postwar Japan?

In 1946, amidst the ruins of post-World War II Japan, Soichiro Honda established the Honda Technical Research Institute in Hamamatsu. Recognizing the desperate need for affordable transportation, he purchased surplus military radio generator engines and retrofitted them onto bicycles, creating the company's first motorized two-wheelers.

What was the division of responsibilities between Soichiro Honda and Takeo Fujisawa?

Soichiro Honda and Takeo Fujisawa formed one of the most successful partnerships in industrial history: Soichiro focused entirely on engine design, mechanical perfection, and motorsport racing, while Fujisawa managed financial capital, sales and marketing strategies, dealership expansion, and corporate governance.

How did Takeo Fujisawa establish American Honda and transform US motorcycle sales?

In 1959, Takeo Fujisawa directed the establishment of American Honda Motor Co. in Los Angeles, California. He pioneered the well-known 1963 advertising campaign 'You Meet the Nicest People on a Honda,' which transformed the cultural perception of motorcycles in America and made the Honda Super Cub a runaway commercial triumph.

What was Soichiro Honda's famous philosophy regarding failure and innovation?

Soichiro Honda famously declared that 'Success represents the 1% of your work which results from the 99% that is called failure.' He fostered an organizational culture where engineers were actively encouraged to experiment, take bold technical risks, and view mechanical setbacks as essential steps toward breakthrough innovation.

Why did the founders establish the rule prohibiting family members from inheriting executive control?

Soichiro Honda and Takeo Fujisawa established a strict corporate charter rule that their children and relatives would never be permitted to assume executive leadership at Honda. They believed a modern public corporation must be governed as a meritocracy by the most qualified professional employees rather than a family dynasty.

How did the founders defy Japanese government bureaucrats to enter the automobile industry?

In the early 1960s, Japan's Ministry of International Trade and Industry (MITI) attempted to block Honda from manufacturing automobiles to protect established automakers (Toyota and Nissan). Defying bureaucratic opposition, Soichiro Honda rapidly developed the S500 sports roadster and T360 mini-truck in 1963, establishing Honda as a permanent automotive automaker.

What was the significance of the simultaneous retirement of the co-founders in 1973?

In October 1973, on the 25th anniversary of the company's founding, Soichiro Honda and Takeo Fujisawa retired together from executive management. Their simultaneous departure demonstrated supreme confidence in their younger engineering successors and cemented Honda's reputation as a dynamic, forward-looking global corporation.

Who founded Honda?

It was founded by the legendary duo of Soichiro Honda and Takeo Fujisawa. Soichiro was an incredibly rebellious genius who hated formal education and famously defied the Japanese government (MITI), which actually tried to ban Honda from building cars in the 1960s. Fujisawa was the brilliant, quiet financial mind who actually ran the business.

Related Founder Profiles

Compare founding stories, origins, and entrepreneurial journeys

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.