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Nissan Motor Co., Ltd.

AutomotiveFounded 1933
Reviewed by Swet Parvadiya
Company data updated: October 2026

Founders

Who Founded Nissan?

Yoshisuke Aikawa, William Gorham, Masujiro Hashimoto, Rokuro Aoyama · Founded 1933 · HQ today: Yokohama, Kanagawa, Japan

Who founded Nissan?

Nissan was founded by Yoshisuke Aikawa, William Gorham, Masujiro Hashimoto, Rokuro Aoyama in 1933 in Yokohama, Japan. It is now led by Ivan Espinosa.

Founders
Yoshisuke Aikawa, William Gorham, Masujiro Hashimoto, Rokuro Aoyama
Founded
1933
Headquarters
Yokohama, Kanagawa, Japan
Number of founders
4
Current CEO
Ivan Espinosa (since 2025)
Where was Nissan founded?
Nissan was founded in Yokohama, Japan in 1933. wikidata.org
When was Nissan founded?
Nissan was founded in 1933.
Who started Nissan?
Nissan was founded by Yoshisuke Aikawa, William Gorham, Masujiro Hashimoto and Rokuro Aoyama.
How old is Nissan?
Nissan is 93 years old as of 2026.

Founding Story

In 1999 Nissan was close to bankruptcy and heavily in debt. It formed an alliance with the French automaker Renault, which sent Carlos Ghosn to run the company. Ghosn broke up long-standing supplier arrangements, closed factories and cut about 21,000 jobs. The company returned to profit quickly and Ghosn became a celebrated figure in Japan, before his later arrest and departure.

Yoshisuke Aikawa

Co-founder 1933

Background

Japanese industrialist and zaibatsu founder.

Role at Nissan Motor Co., Ltd.

Yoshisuke Aikawa founded the massive Nissan zaibatsu in the 1920s. Recognizing the absolute critical importance of the rapidly growing automotive industry, he consolidated several smaller motor companies (including DAT Motors) into Nissan Motor Co. in 1933, heavily leveraging American engineering talent and mass-production techniques to build Japan's first truly modern automotive factories.

Yoshisuke Aikawa was born in 1880. Education: University of Tokyo.

Aikawa, also known as Gisuke Ayukawa, was born on November 6, 1880 and died on February 13, 1967. He was also a politician and was founder and first president of the Nissan zaibatsu.

William Gorham

Co-founder 1933

Background

American automotive engineer.

Role at Nissan Motor Co., Ltd.

William Gorham was an American engineer who moved to Japan and played an absolutely vital role in the founding of Nissan. He brought crucial, highly advanced American mass-production machinery and technical expertise to Aikawa's factories, single-handedly advancing the Japanese automotive industry by decades prior to WWII.

William Gorham was born in 1888 in San Francisco. Education: Heald College.

William Reagan Gorham was born on January 4, 1888 and died on October 24, 1949. An American-born engineer, he emigrated to Japan and worked with several of the companies that Yoshisuke Aikawa later merged into Nissan.

Masujiro Hashimoto

Co-founder 1911

Background

Japanese automotive pioneer.

Role at Nissan Motor Co., Ltd.

Masujiro Hashimoto founded the Kwaishinsha Motor Car Works in 1911, which produced the 'DAT' car. This company was eventually absorbed by Aikawa's conglomerate to form the foundational core of what would become Nissan Motor Co., specifically providing the beloved 'Datsun' brand name. (Exact birth year remains publicly undisclosed).

Rokuro Aoyama

Co-founder 1911

Background

Japanese investor and businessman.

Role at Nissan Motor Co., Ltd.

Rokuro Aoyama was one of the three primary financial backers (alongside Den and Takeuchi) of Hashimoto's original company, providing the 'A' in the 'DAT' acronym. His crucial early funding helped establish the very first domestic automotive manufacturing capabilities in Japan. (Exact birth year remains publicly undisclosed).

Nissan Motor Co., Ltd.: CEO & Leadership History

Full timeline →

Ivan Espinosa

President and Chief Executive Officer

2025 – Present

Mexican-born former chief planning officer who succeeded Makoto Uchida as CEO on April 1, 2025. Launched the Re:Nissan cost and restructuring plan and led Nissan back to a quarterly operating profit in Q1 FY2026.

Makoto Uchida

Representative Executive Officer, President & CEO

2019 – 2025

Returned Nissan to profit after the pandemic, but stepped down in March 2025 after results collapsed in FY2024 and merger talks with Honda failed.

Hiroto Saikawa

Chief Executive Officer

2017 – 2019

Hiroto Saikawa served as chief executive of Nissan Motor Co., Ltd. from 2017 to 2019.

Carlos Ghosn

Executive Officer & CEO

1999 – 2017

Rescued Nissan from imminent bankruptcy and built the Renault-Nissan-Mitsubishi global alliance.

Katsuji Kawamata

President & Chairman

1957 – 1973

Transformed Nissan from a domestic Japanese producer into an international export leader.

Compare Nissan Motor Co., Ltd. Leadership With Competitors

Keep researching Nissan

Who Founded Nissan? FAQ

Who was Yoshisuke Aikawa and how did he establish Nissan Motor in 1933?

Yoshisuke Aikawa (1880 to 1967) was an aristocratic Japanese industrial and founder of the Nissan zaibatsu (Nippon Sangyo). In December 1933, Aikawa established Jidosha Seizo Co., Ltd. in Yokohama, recognizing that mass-market automobile manufacturing was essential for Japan's modern industrial sovereignty.

What was the founding lineage of the 'DAT' car that preceded Nissan?

In 1911, Masujiro Hashimoto established Kaishinsha Motor Car Works in Tokyo, building a prototype car in 1914 named 'DAT', an acronym of the family names of his three financial backers: Kenjiro Den, Rokuro Aoyama, and Meitaro Takeuchi. The smaller car was later named 'Datson' ('Son of DAT'), which was changed to 'Datsun' ('sun' meaning rising sun).

Who was William R. Gorham and what was his vital engineering contribution to early Nissan?

William R. Gorham (1888 to 1949) was an American mechanical engineer who moved to Japan and became Aikawa's chief technical advisor; Gorham helped design Nissan's Yokohama assembly plant, purchased American precision tooling from Graham-Paige, and trained Nissan's early automotive engineers.

What was Yoshisuke Aikawa's 'Public Ownership' philosophy for Nippon Sangyo?

Unlike traditional closed family zaibatsu (like Mitsui and Mitsubishi), Aikawa structured Nippon Sangyo (Nissan) as a publicly traded joint-stock holding company with thousands of retail shareholders, believing that heavy industry should be owned by the broader public.

How did Nissan's historic Yokohama Plant 1 pioneer mass automotive assembly in Japan in 1935?

In April 1935, Nissan completed its state-of-the-art Yokohama plant, Japan's first integrated, mass-production automotive assembly factory utilizing conveyor belts and automated stamping presses, producing the historic Datsun Model 14 sedan.

How did the historic Prince Motor Company merge into Nissan in 1966?

In 1966, Nissan merged with Prince Motor Company (a prestigious Japanese aircraft-turned-automotive manufacturer), bringing well-known model lines into Nissan including the Skyline (which spawned the GT-R) and the Gloria, along with top aerospace engineering talent.

Who was Yutaka Katayama ('Mr. K') and how did he build Datsun's American legend?

Yutaka Katayama (1909 to 2015), the founding president of Nissan Motor Corporation in U.S.A., championed lightweight, affordable sports cars, resulting in the well-known 1969 Datsun 240Z and Datsun 510, which made Datsun the first Japanese automotive brand to sell over 1 million cars in America.

What enduring founding spirit guides Nissan Motor today?

Nissan's enduring corporate spirit is encapsulated in founder Yoshisuke Aikawa's motto: 'Do what others dare not do' (他人がやらないことをやる), driving a heritage of bold technical engineering, fearless innovation, and democratic access to mobility.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.