Peugeot
Acquisitions
3
Major Deals Covered
$2.3B
Disclosed Deal Value
Peugeot's largest disclosed acquisition here is Opel and Vauxhall Motors for $2.3B in 2017. This page covers 3 major deals from 1976 to 2021, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Citroën (Formation of PSA Group) | 1976 | Undisclosed | Peugeot acquired bankrupt French rival Citroën from Michelin at the urging of the French government, establishing the combined holding corporation PSA Peugeot Citroën. |
| Opel and Vauxhall Motors | 2017 | $2.3B | PSA Group under CEO Carlos Tavares bought German automaker Opel and British sister brand Vauxhall from General Motors for €2.2 billion (about $2.3 billion). |
| Fiat Chrysler Automobiles (50:50 merger) | 2021 | Undisclosed | PSA Group and Fiat Chrysler Automobiles completed a 50:50 merger on January 16, 2021, creating Stellantis N.V. It was a merger of equals rather than a cash acquisition. |
2021
PSA Group and Fiat Chrysler Automobiles completed a 50:50 merger on January 16, 2021, creating Stellantis N.V. It was a merger of equals rather than a cash acquisition.
Combined Peugeot, Citroën, DS, Opel and Vauxhall with Jeep, Ram, Fiat, Alfa Romeo, Maserati and others under one group.
Gave Peugeot access to large global procurement scale and electric vehicle architectures (STLA platforms).
2017
$2.3B
PSA Group under CEO Carlos Tavares bought German automaker Opel and British sister brand Vauxhall from General Motors for €2.2 billion (about $2.3 billion).
Transformed PSA into Europe's second-largest automaker behind Volkswagen Group, rapidly restoring Opel to profitability within 18 months through platform sharing (CMP and EMP2).
Proved Carlos Tavares' operational discipline and laid the direct financial foundation for the mega-merger with Fiat Chrysler.
1976
Peugeot acquired bankrupt French rival Citroën from Michelin at the urging of the French government, establishing the combined holding corporation PSA Peugeot Citroën.
Created the dominant French automotive manufacturing conglomerate, unlocking shared chassis platforms and nationwide dealership networks across Europe.
Formed the industrial base that sustained French automotive manufacturing independence for half a century.
Under Alain Favey, Peugeot aims to grow from about 1.1 million to 1.5 million annual sales by 2030 with seven new models, including a next-generation 208 previewed by the Polygon concept and new C-segment models replacing the 308, 308 SW and 408. Following Stellantis's 2025 reset, it offers electric, hybrid and petrol options rather than going all-electric, and from 2027 will add China-built new energy vehicles made with Dongfeng.
Peugeot makes money by designing, building and selling passenger cars and light commercial vans, mainly in Europe, plus parts, servicing and financing through Stellantis. It does not run its own balance sheet: engineering, purchasing, platforms (CMP, STLA Medium) and plants are shared with other Stellantis brands such as Citroën and Opel, which spreads development costs across far more vehicles than Peugeot sells alone. Peugeot's role in the group is the "upper-mainstream" brand, aiming for higher prices than volume rivals through design, the i-Cockpit interior and higher trim mix. Stellantis reports results by region, not by brand, so Peugeot revenue and profit are not disclosed.
In 1974-1976, Peugeot acquired struggling French rival Citroën from Michelin, forming the parent holding company PSA Peugeot Citroën (Groupe PSA). The merger united two well-known French automakers while sharing platforms and powertrains.
In 1978, PSA Peugeot Citroën acquired Chrysler's European operations (including France's Simca and Britain's Rootes Group) for $1 plus assuming heavy debt, rebranding the models under the historic Talbot nameplate before phasing it out in the 1980s.
In 2017 Groupe PSA, led by Carlos Tavares, bought General Motors' European operations (Opel in Germany and Vauxhall in the UK) for ~$2.49 billion (€2.2 billion). PSA returned Opel to profit within about two years by moving it onto PSA platforms and cutting costs.
In January 2021 Groupe PSA, parent of Peugeot, Citroën, DS, Opel and Vauxhall, completed a 50:50 merger with Fiat Chrysler Automobiles to form Stellantis N.V., a group of 14 car brands.
In 2020, Stellantis/PSA partnered with TotalEnergies/Saft (and later Mercedes-Benz) to create Automotive Cells Company (ACC), investing over $7.91 billion (€7 billion) to build battery gigafactories in France, Germany, and Italy to power next-generation electric Peugeot models.
Groupe PSA acquired and expanded Eurorepar into an international all-makes aftermarket maintenance and repair network, operating thousands of independent franchised garages and supplying multi-brand parts to increase post-warranty service revenues.
As part of the Stellantis merger agreement in 2021, PSA distributed its controlling 39% equity stake in global automotive seating and interiors supplier Faurecia (now Forvia) to Stellantis shareholders, focusing group capital 100% on vehicle assembly and mobility.
Peugeot integrates technologies acquired by Stellantis, including AI autonomous driving developer aiMotive (acquired in 2022), mobility car-sharing platform Share Now (merged into Free2move), and digital cloud telemetry platforms.
Compare corporate acquisition records, deal values, and strategic targets
Explore Peugeot
Core profile pages, founders and related research hubs for this company.