Peugeot
Leadership History
4 leaders · 2012 to present
Alain Favey is the CEO of Peugeot, in the role since 2025. The first chief executive was Maxime Picat, from 2012.
| Name | Role | From | To | Years in role |
|---|---|---|---|---|
| Alain Favey | Chief Executive Officer, Peugeot | 2025 | Present | 1 |
| Linda Jackson | Global Chief Executive Officer, Peugeot | 2021 | 2025 | 4 |
| Jean-Philippe Imparato | Chief Executive Officer, Peugeot | 2016 | 2021 | 5 |
| Maxime Picat | Chief Executive Officer, Peugeot | 2012 | 2016 | 4 |
Peugeot is the best-selling French brand inside Stellantis, focused on compact and mid-size cars, SUVs and vans for Europe, with a growing presence in Latin America, the Middle East and Africa. Key models are the 208, 2008, 3008 and 5008. It sold about 1,079,000 vehicles in 2025 and is led by CEO Alain Favey. The company is headquartered in Poissy, France. Peugeot was founded in 1810 in Sochaux/Valentigney, France, by the Peugeot family as a steel foundry producing saw blades and coffee mills, before Armand Peugeot built the company's first motor vehicle in 1889, creating the world's oldest continuously operating automotive marque now anchoring Stellantis.
Peugeot makes money by designing, building and selling passenger cars and light commercial vans, mainly in Europe, plus parts, servicing and financing through Stellantis. It does not run its own balance sheet: engineering, purchasing, platforms (CMP, STLA Medium) and plants are shared with other Stellantis brands such as Citroën and Opel, which spreads development costs across far more vehicles than Peugeot sells alone. Peugeot's role in the group is the "upper-mainstream" brand, aiming for higher prices than volume rivals through design, the i-Cockpit interior and higher trim mix. Stellantis reports results by region, not by brand, so Peugeot revenue and profit are not disclosed.
Chief Executive Officer, Peugeot
2025 – Present
1 year (current)
Set a target of 1.5 million annual sales by 2030 and a plan for seven new models, with a stronger focus on private buyers and quality.
Former Europcar Mobility Group CEO; succeeded Linda Jackson on February 3, 2025.
Global Chief Executive Officer, Peugeot
2021 – 2025
4 years
Appointed Peugeot CEO in January 2021 after running Citroën, Jackson pushed the brand upmarket, launched the E-Lion electrification plan and oversaw the launch of the STLA Medium-based E-3008 and E-5008.
The Peugeot 208 was Europe's best-selling car in 2022 during her tenure.
Chief Executive Officer, Peugeot
2016 – 2021
5 years
Imparato became chief executive of the Peugeot brand in 2016.
He launched the 3008 and 208 generations and their electric versions. He moved to Alfa Romeo in 2021 and Linda Jackson succeeded him.
Chief Executive Officer, Peugeot
2012 – 2016
4 years
Picat became chief executive of the Peugeot brand in 2012.
He moved the brand upmarket with the 308 and 2008. Jean-Philippe Imparato succeeded him in 2016.
Alain Favey is Peugeot's CEO since February 3, 2025. An HEC Paris graduate, he spent about 20 years at PSA, including as Citroën managing director in Denmark, Belgium-Luxembourg, the UK, Italy and France, then joined Volkswagen in 2009, ran Porsche Holding Salzburg from 2012 and led Europcar Mobility Group from June 2023.
Linda Jackson was Peugeot CEO from January 2021 until Alain Favey replaced her on February 3, 2025. Previously CEO of Citroën, she launched the E-Lion electrification plan and the new 3008, 5008 and 408.
Jean-Philippe Imparato served as Brand CEO of Peugeot from 2016 to 2021 under Carlos Tavares. Imparato spearheaded the launch of the modern 3008, 508, and 208, won consecutive European Car of the Year awards, restored pricing discipline, and made Peugeot one of the most profitable volume brands in Europe before taking over Alfa Romeo.
Maxime Picat served as CEO of Peugeot from 2012 to 2016 during Groupe PSA's critical financial turnaround. He led the initial development of the i-Cockpit, restructured the European product lineup, and expanded joint-venture operations in China.
Antonio Filosa has led Stellantis since June 2025. Carlos Tavares, who ran PSA from 2014 and Stellantis from 2021, resigned in December 2024.
Armand Peugeot was the industrialist who founded the automotive branch of the Peugeot enterprise in 1889-1896, recognizing that steam and internal combustion engines would replace horse-drawn carriages and building Peugeot into one of the world's very first motor car manufacturers.
Peugeot systematically rotates high-performing engineering, design, and commercial executives across Stellantis's 14 brands (including Alfa Romeo, DS Automobiles, Jeep, and Citroën), fostering shared best practices while strictly preserving Peugeot's distinct French brand identity.
Peugeot's current goals are to grow from about 1.1 million to 1.5 million annual sales by 2030, launch seven new models, offer customers a choice of electric, hybrid and petrol powertrains, and add China-built models through Stellantis's partnership with Dongfeng from 2027.
Alain Favey has been CEO of Peugeot since February 3, 2025. He previously ran Europcar Mobility Group and Porsche Holding Salzburg, and began his career at Citroën. He replaced Linda Jackson, who led Peugeot from 2021.
Antonio Filosa has been CEO of Stellantis since June 2025. He succeeded Carlos Tavares, who rebuilt PSA after 2014, bought Opel in 2017, created Stellantis in 2021 and resigned in December 2024.
Jean-Philippe Imparato served as the CEO of Peugeot from 2016 to 2021, presiding over the successful launches of the 3008 SUV, 208, and 508 fastback before being appointed CEO of Alfa Romeo during the Stellantis merger.
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