Monster Beverage Corporation
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Founders
Rodney Sacks, Hilton Schlosberg · Founded 1935 · Corona, California, United States
Quick Answer
Monster Beverage was founded by Rodney Sacks, Hilton Schlosberg in 1935 in Corona, California, United States. The company is currently led by Rodney Sacks.
Originally founded in 1935 as Hansen's Natural Juices, the business was acquired in 1992 by South African lawyers Rodney Sacks and Hilton Schlosberg, who transformed it in 2002 by launching Monster Energy in a landmark 16-ounce black can with green claw marks.
Rodney Sacks was born in South Africa and educated at the University of the Witwatersrand. He was the youngest partner at major South African law firm Werksmans before emigrating to California.
Rodney Sacks acquired Hansen Natural in 1992 and conceived the Monster Energy brand in 2002, serving as CEO and Chairman for over 30 years and architecting the transformative Coca-Cola alliance.
Hilton Schlosberg studied commerce at the University of the Witwatersrand in South Africa and worked in international investment and finance before partnering with Sacks.
Hilton Schlosberg serves as Co-CEO and Vice Chairman of Monster Beverage, managing corporate finance, supply chain operations, and global bottling negotiations.
Rodney Sacks
Co-Chief Executive Officer & Chairman
Visionary leader who orchestrated the highest-returning stock story on Wall Street over the last 25 years.
Hilton Schlosberg
Co-Chief Executive Officer & Vice Chairman
Operational and financial architect who maintained Monster's debt-free balance sheet and 50%+ gross margins.
Monster Energy was created by South African entrepreneurs Rodney Sacks and Hilton Schlosberg in 2002 under Hansen Natural Corporation.
The executive team has publicly highlighted Supply Chain Resilience as a core pillar of their 2026 operational roadmap, realigning internal talent to execute on this vision.