Monster Beverage Corporation
Market Data Current As Of: August 17, 2026
Explore Monster Beverage
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Monster Beverage Corporation
Explore Monster Beverage
Core profile pages, annual revenue records, and related research hubs for this company.
Company History
Founded 1935 in Corona, California, United States
Originally founded in 1935 as Hansen's Natural Juices, the business was acquired in 1992 by South African lawyers Rodney Sacks and Hilton Schlosberg, who transformed it in 2002 by launching Monster Energy in a landmark 16-ounce black can with green claw marks.
Rodney Sacks acquired Hansen Natural in 1992 and conceived the Monster Energy brand in 2002, serving as CEO and Chairman for over 30 years and architecting the transformative Coca-Cola alliance.
Hilton Schlosberg serves as Co-CEO and Vice Chairman of Monster Beverage, managing corporate finance, supply chain operations, and global bottling negotiations.
Acquired Coca-Cola's worldwide energy drink portfolio while Coke acquired Monster's non-energy tea and juice brands.
Acquired craft brewery collective (Oskar Blues, Cigar City) to provide alcohol manufacturing and distribution infrastructure.
Acquired bankrupt performance energy drink competitor Bang Energy and its manufacturing facility in Phoenix.
Monster Energy was launched in 2002 by Hansen Natural Corporation, led by Rodney Sacks and Hilton Schlosberg.
The company operated as Hansen Natural Corporation, selling natural sodas, juices, and iced teas founded originally by Hubert Hansen in 1935.