Bang Energy (Vital Pharmaceuticals)
2023
$362M
Why
To eliminate its most aggressive, toxic domestic competitor, Monster forced Bang Energy into bankruptcy via false advertising litigation, then swooped in to buy the shattered assets.
Impact
This severe, aggressive acquisition removed a thorn from Monster's side, while simultaneously providing valuable, advanced beverage canning and co-packing infrastructure located in Phoenix.
Outcome
By destroying and absorbing Bang Energy, Monster defended its grip on the lucrative performance energy sector, proving its willingness to litigate aggressive rivals into total corporate oblivion.