Siete Foods
2025
$1.2B
Why
PepsiCo acquired Siete Foods to add Mexican-American, grain-free, and better-for-you food products to its portfolio. The brand brought tortillas, chips, sauces, seasonings, cookies, beans, and other products with strong cultural identity and simple-ingredient positioning.
Outcome
Siete gives PepsiCo a high-growth food platform that can be scaled through national retail access. The key risk is preserving the brand's authenticity while expanding it through a large corporate system.