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PepsiCo, Inc.

Founders

Who Founded PepsiCo?

Caleb Bradham, Donald M. Kendall, Herman W. Lay · Founded 1965 · HQ today: Purchase, New York, United States

Who founded PepsiCo?

PepsiCo was founded by Caleb Bradham, Donald M. Kendall, Herman W. Lay in 1965. It is now led by Ramon Laguarta.

Founders
Caleb Bradham, Donald M. Kendall, Herman W. Lay
Founded
1965
Headquarters
Purchase, New York, United States
Number of founders
3
Current CEO
Ramon Laguarta (since 2018)
Where was PepsiCo founded?
PepsiCo was founded in New Bern, North Carolina, United States in 1965.
When was PepsiCo founded?
PepsiCo was founded in 1965.
Who started PepsiCo?
PepsiCo was founded by Caleb Bradham, Donald M. Kendall and Herman W. Lay.
How old is PepsiCo?
PepsiCo is 61 years old as of 2026.

Founding Story

Pepsi-Cola began in 1898 as "Brad's Drink," created by pharmacist Caleb Bradham in New Bern, North Carolina. Frito-Lay was formed in 1961 when Herman Lay's potato chip company merged with C.E. Doolin's Frito Company. In 1965 Pepsi-Cola CEO Donald Kendall and Herman Lay merged the two companies to form PepsiCo, betting that salty snacks and soft drinks would sell well together through the same stores and delivery routes.

Background

Pharmacist and drugstore owner in New Bern, North Carolina, who had studied at the University of Maryland's medical school.

Role at PepsiCo, Inc.

Caleb Bradham created "Brad's Drink" at his New Bern pharmacy in 1898, renamed it Pepsi-Cola and incorporated the Pepsi-Cola Company in 1902. He built a regional bottler franchise network, but sugar price swings after World War I bankrupted the company in 1923.

Caleb Bradham was born in 1867. Education: University of North Carolina at Chapel Hill; University of Maryland School of Medicine.

Caleb Davis Bradham was born on May 27, 1867 and died on February 19, 1934. He is remembered as the pharmacist who invented Pepsi.

Background

World War II Navy pilot who rose through Pepsi-Cola's sales organization to become its CEO in 1963.

Role at PepsiCo, Inc.

Donald M. Kendall led Pepsi-Cola and engineered its 1965 merger with Frito-Lay to form PepsiCo, which he ran as CEO until 1986. He famously handed Nikita Khrushchev a Pepsi at the 1959 Moscow exhibition and in 1972 negotiated Pepsi's entry into the Soviet Union.

Donald M. Kendall was born in 1921 in Sequim. Education: Mercy University.

Donald McIntosh Kendall was born on March 16, 1921 and died on September 19, 2020, aged 99. Besides his business career he was a political adviser. He was chief executive of PepsiCo from 1971 to 1986.

Background

Started his career as a traveling snack food salesman in the American South.

Role at PepsiCo, Inc.

Herman W. Lay (1909-1982) started his career as a snack food salesman. In 1932, he opened a snack food operation in Nashville, Tennessee, eventually purchasing the manufacturer and renaming it H.W. Lay & Company. In 1961, he orchestrated the merger of his company with the Frito Company to form Frito-Lay. Four years later, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, where Lay served as chairman of the board.

Education: Furman University.

Herman Warden Lay was born on March 6, 1909 and died on December 6, 1982. His H.W. Lay Co. gave its name to Lay's potato chips and is now part of Frito-Lay, a PepsiCo subsidiary. (Exact birth year remains publicly undisclosed).

PepsiCo, Inc.: CEO & Leadership History

Full timeline →

Ramon Laguarta

Chairman of the Board & Chief Executive Officer

2018 – Present

He sustained strong organic revenue growth and protected operating margins through historically challenging supply chain conditions, while committing the company to major sustainability and packaging reduction goals.

Indra Nooyi

Chief Executive Officer

2006 – 2018

Under her 12-year tenure as CEO, PepsiCo's revenue grew by more than 80%, and she fundamentally reshaped the company's identity from a junk-food purveyor to a diversified global food and beverage giant.

Steven Reinemund

Chief Executive Officer

2001 – 2006

He oversaw significant international expansion and revenue growth, setting a strong operational foundation before handing leadership to Nooyi.

Roger Enrico

Chief Executive Officer

1996 – 2001

He dramatically simplified the company's structure, allowing it to focus resources on its core grocery and convenience store distribution networks.

D. Wayne Calloway

Chief Executive Officer

1986 – 1996

He more than doubled PepsiCo's revenues during his tenure and heavily invested in the restaurant division before it was later spun off.

Compare PepsiCo, Inc. Leadership With Competitors

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Who Founded PepsiCo? FAQ

Who were the foundational creators and founders of PepsiCo, Inc.?

PepsiCo traces its lineage to three foundational creators: Caleb Bradham (a pharmacist who invented Pepsi-Cola in 1898), Herman W. Lay (founder of H.W. Lay & Company potato chips), and C.E. Doolin (founder of The Frito Company), whose enterprises were united by Donald Kendall and Herman Lay in the 1965 merger that created PepsiCo, Inc.

Who was Caleb Bradham and how did he invent Pepsi-Cola?

In 1898, Caleb Bradham, a pharmacist in New Bern, North Carolina, created 'Brad's Drink', a refreshing concoction of carbonated water, sugar, vanilla, rare oils, and kola nuts formulated to aid digestion. He renamed it 'Pepsi-Cola' in 1898 (derived from the word 'dyspepsia') and incorporated the Pepsi-Cola Company in 1902.

Who was C.E. Doolin and how did he create Fritos corn chips?

In 1932 in San Antonio, Texas, C.E. Doolin purchased a recipe for fried corn masa chips from a local cook for $100. Operating out of his mother's kitchen with a modified potato ricer, Doolin created Fritos corn chips and founded The Frito Company.

Who was Herman W. Lay and how did he build Lay's potato chips?

In 1932 in Nashville, Tennessee, Herman W. Lay started as a traveling snack distributor selling potato chips from the trunk of his Ford Model A. He acquired a chip manufacturing plant in 1938 to form H.W. Lay & Company, pioneering national snack distribution and mass advertising.

When and why did The Frito Company and H.W. Lay & Company merge?

In September 1961, C.E. Doolin's Frito Company and Herman Lay's H.W. Lay & Company merged to form Frito-Lay, Inc., creating America's largest snack food company with national manufacturing and distribution capabilities.

How did Donald Kendall and Herman Lay engineer the historic 1965 PepsiCo merger?

In 1965, Donald Kendall (CEO of Pepsi-Cola) and Herman Lay (CEO of Frito-Lay) realized that salty snacks make consumers thirsty, and thirst drives beverage consumption. Over a lunch meeting, they sketched the historic merger uniting Pepsi-Cola and Frito-Lay to form PepsiCo, Inc.

What early marketing breakthroughs helped Pepsi survive the Great Depression?

During the 1930s Great Depression, Pepsi-Cola introduced a major 12-ounce bottle for 5 cents (twice the volume of Coca-Cola's 6-ounce bottle for the same nickel), accompanied by the famous radio jingle 'Pepsi-Cola hits the spot / Twelve full ounces, that's a lot', triggering large national sales growth.

What core corporate heritage was established by PepsiCo's founding architects?

PepsiCo's founders established a culture of bold challenger marketing, operational innovation in distribution, and an enduring belief in the commercial power of pairing savory snacks with refreshing beverages.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.