Maplebear Inc. (Instacart)
Explore Maplebear Inc. (Instacart)
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Founders
Apoorva Mehta, Max Mullen, Brandon Leonardo · Founded 2012 · San Francisco, California, United States
Quick Answer
Maplebear Inc. (Instacart) was founded by Apoorva Mehta, Max Mullen, Brandon Leonardo in 2012 in San Francisco, California, United States. The company is currently led by Fidji Simo.
Apoorva Mehta launched Instacart after experiencing 20 failed startup attempts, coding the initial iOS app himself and getting into Y Combinator by sending a six-pack of beer to partner Garry Tan via Instacart delivery.
Apoorva Mehta was born in India, raised in Canada, and studied electrical engineering at the University of Waterloo. He worked in fulfillment logistics at Amazon before moving to San Francisco to build startups.
Apoorva Mehta founded Instacart in 2012, serving as CEO through its rapid multi-city expansion and massive pandemic growth before stepping down as CEO in 2021 and leaving the board following the 2023 IPO.
Max Mullen graduated from the University of Southern California and worked in consumer technology product development before co-founding Instacart.
Max Mullen co-founded Instacart and led early product design, company culture, and employee experience, serving on the board of directors.
Brandon Leonardo studied computer science and worked as a lead software engineer at several Bay Area startups before co-founding Instacart.
Brandon Leonardo served as co-founder and lead architect of Instacart's real-time shopper dispatch and order routing systems.
Emily Reuter
Chief Financial Officer
Former Uber executive who fortified Instacart's public market financial operations.
Fidji Simo
Chief Executive Officer & Chair
Transformed Instacart from a pure delivery app into a diversified grocery retail media and enterprise tech titan.
Instacart was founded by Apoorva Mehta, Max Mullen, and Brandon Leonardo in 2012.
The executive team has publicly highlighted Supply Chain Resilience as a core pillar of their 2026 operational roadmap, realigning internal talent to execute on this vision.