Haval

Automotive ManufacturingFounded 2013

Market Data Current As Of: September 12, 2026

Related Competitor Intelligence

Compare market positioning with top industry peers

Competitor

Explore Haval

Core profile pages, annual revenue records, and related research hubs for this company.

Haval

Automotive ManufacturingFounded 2013

Reviewed by Swet Parvadiya

Last reviewed: September 12, 2026

Market Data Current As Of: September 12, 2026

Leadership History

Haval: CEO History

2 leaders · 1990 to present

Company Overview

Haval is a Chinese multinational automotive brand specializing exclusively in sport utility vehicles (SUVs) and hybrid crossovers headquartered in Baoding, Hebei, China. Founded in 2013 as a dedicated SUV division of Great Wall Motor (GWM), Haval operates as a global automotive powerhouse generating over $25.0 billion USD in annual sales across 750,000+ vehicle deliveries. Under GWM Chairman Wei Jianjun (Jack Wey) and President Mu Feng, Haval operates smart manufacturing plants globally and exports to over 60 countries worldwide.

Haval operates a vertically integrated automotive engineering, smart factory manufacturing, hybrid powertrain, and global dealer distribution business model. Its commercial revenue engine spans four primary pillars: First, Domestic SUV & Crossover Vehicle Sales (~60% of revenue), monetizing high-volume sales of compact, mid-size, and rugged SUVs (Haval H6, Jolion, Big Dog, Raptor) across GWM's extensive dealership network in mainland China. Second, Global Vehicle Exports & International Sales (~28% of revenue), exporting completely built units (CBU) and completely knocked-down (CKD) kits to over 60 overseas markets, holding top-3 SUV positions in Australia, South Africa, and Southeast Asia. Third, New Energy Hybrid (Hi4 & PHEV) Vehicles (~8% of revenue), selling plug-in hybrid electric vehicles equipped with intelligent multi-motor e-4WD systems. Fourth, OEM After-Sales Parts & Smart Connectivity (~4% of revenue), monetizing original spare parts, extended vehicle warranties, and connected telematics subscriptions.

Mu Feng

President, Great Wall Motor

2022 – Present

4 years (current)

Legacy

Directs global automotive operations, smart manufacturing digitization, and the rollout of Hi4 new energy hybrid powertrains.

Wei Jianjun (Jack Wey)

Chairman of the Board, Great Wall Motor (Founder)

1990 – Present

36 years (current)

Legacy

Visionary founder who built Great Wall Motor, conceived the Haval SUV specialization strategy in 2013, and drove global expansion.

Challenges & Strategic Context

Haval operates in an ultra-competitive global automotive sector characterized by rapid price warfare and electrification transitions. Key challenges include defending market share in China against aggressive price-cutting by pure electric vehicle manufacturers (such as BYD); accelerating the transition of its high-volume ICE customer base to Hi4 hybrid and plug-in electric platforms; navigating shifting import tariffs and geopolitical regulations across overseas export markets (such as the European Union and Latin America); managing raw material and battery cell supply chains; and expanding local assembly manufacturing footprint in Southeast Asia and South America.

Haval CEO and Leadership FAQ

Who is the current chief executive officer of Haval?

Mu Feng currently leads Haval, overseeing strategic vision, balance sheet health, and organizational execution in Automotive Manufacturing, Sport Utility Vehicles (SUV), Crossover Vehicles, Hybrid Intelligent 4WD (Hi4) & Off-Road Mobility.