Citroën
Acquisitions
3
Major Deals Covered
This page covers 3 major deals from 1919 to 1968, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Panhard | 1965 | Undisclosed | Acquired historic French automaker Panhard to integrate lightweight aluminum chassis engineering and expand factory capacity. |
| Maserati | 1968 | Undisclosed | Acquired Italian luxury sports car builder Maserati to obtain high-performance V6 engine technology for the Citroën SM. |
| Mors Company | 1919 | Undisclosed | Automobile manufacturer acquisition following WWI to bolster production. |
1968
Acquired Italian luxury sports car builder Maserati to obtain high-performance V6 engine technology for the Citroën SM.
Combined Citroën's groundbreaking hydropneumatic suspension with Maserati's racing engine heritage to produce the well-known Citroën SM.
The SM (1970-1975) became a cult car, but losses during the 1970s oil crisis forced Citroën to sell Maserati to De Tomaso in 1975.
1965
Acquired historic French automaker Panhard to integrate lightweight aluminum chassis engineering and expand factory capacity.
Panhard's Paris facilities were used for Citroën vehicles, and the Panhard car brand was retired in 1967.
Strengthened Citroën's assembly footprint in France during a period of rapid European post-war automotive expansion.
1919
Automobile manufacturer acquisition following WWI to bolster production.
Citroën's growth strategy has three parts. In Europe, it competes on price and comfort with the ë-C3 (from about €23,300 at launch, with a sub-€20,000 version) and multi-energy versions of the same cars. In emerging markets, the C-Cubed programme builds low-cost C3, C3 Aircross and Basalt models locally in India and South America. In urban mobility, the Ami quadricycle, drivable from age 14 in France, brings younger buyers into the brand.
Citroën is a mass-market, high-volume car brand within Stellantis and relies on the group's purchasing power and shared engineering. Inside the group it is positioned on accessible comfort: where Peugeot is pitched as more premium and sporty, Citroën builds cars with soft suspension and comfortable seats at competitive prices. It earns its revenue from volume rather than luxury margins.
In 1976, following Citroën's financial insolvency under Michelin (caused by the 1973 oil crisis and rotary engine investments), French rival Peugeot acquired 90% of Citroën, forming PSA Peugeot Citroën (Groupe PSA) to share platforms and manufacturing.
In January 2021, Groupe PSA completed a 50/50 cross-border merger of equals with Fiat Chrysler Automobiles (FCA) to create Stellantis N.V., positioning Citroën alongside 13 sister automotive brands with global scale.
In 1968, Citroën acquired Italian luxury sports car manufacturer Maserati, integrating Maserati's high-performance V6 engines into the well-known Citroën SM luxury grand tourer (1970 to 1975) before divesting Maserati to De Tomaso in 1975.
In 1965, Citroën acquired historic French automaker Panhard, integrating Panhard's lightweight aerodynamic engineering and utilizing its manufacturing facilities for Citroën commercial 2CV vans.
In June 2014, Groupe PSA officially separated the premium DS line (originally launched by Citroën in 2010) into DS Automobiles, an autonomous French luxury brand within the group.
In 2001, PSA and Toyota established the TPCA joint venture plant in Kolín, Czech Republic, co-developing and producing the popular Citroën C1, Peugeot 107, and Toyota Aygo urban city cars.
In 1992, Citroën established Dongfeng Peugeot-Citroën Automobile (DPCA) in Wuhan, China, producing localized sedans and exporting the C5 X flagship crossover globally from its Chengdu manufacturing base.
Citroën benefits from Stellantis group acquisitions in autonomous AI software, Automotive Cells Company (ACC) battery gigafactories with TotalEnergies and Mercedes-Benz, and silicon carbide inverter partnerships.
Citroën is fully owned by Stellantis, a massive global conglomerate formed in 2021 by the mega-merger of Fiat Chrysler (FCA) and the PSA Group (Peugeot-Citroën).
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