Citroën

Automotive ManufacturingFounded 1919

Market Data Current As Of: September 12, 2026

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Citroën

Automotive ManufacturingFounded 1919

Reviewed by Swet Parvadiya

Last reviewed: September 12, 2026

Market Data Current As Of: September 12, 2026

Leadership History

Citroën: CEO History

2 leaders · 2018 to present

Company Overview

Automobiles Citroën is an iconic French automotive manufacturer headquartered in Poissy, France, and a cornerstone passenger car division of Stellantis N.V. Founded in 1919 by André Citroën, the company is celebrated globally for legendary engineering innovations including the Traction Avant, the 2CV, and the hydropneumatic DS. Generating over $13.6 billion USD (€12.5+ billion EUR) in annual revenue across more than 820,000 vehicle deliveries under CEO Thierry Koskas, Citroën produces the ë-C3 electric city car, C3 Aircross, C4, C5 X, and the groundbreaking Ami electric quadricycle.

Citroën operates a high-volume, platform-shared, international multi-segment automotive manufacturing and urban micro-mobility business model powered by Stellantis global industrial synergies. Its commercial revenue engine spans four primary pillars: First, B-Segment & Compact Passenger Vehicles (New C3, ë-C3, C4, ë-C4) (~52% of revenue), monetizing affordable internal combustion, mild-hybrid, and pure electric city cars across Europe, Latin America, and India. Second, Compact Crossovers & SUVs (C3 Aircross, C5 Aircross, C5 X) (~26% of revenue), selling high-riding family SUVs equipped with Advanced Comfort suspension. Third, Light Commercial Vehicles & Vans (Berlingo, Jumpy, SpaceTourer) (~14% of revenue), supplying commercial fleets and tradespeople with durable diesel and electric delivery vans. Fourth, Urban Micro-Mobility & Digital Services (Citroën Ami, battery leasing, connected nav) (~8% of revenue), selling and leasing ultra-affordable urban electric quadricycles to urban commuters and teenagers starting from €19/month.

Thierry Koskas

Chief Executive Officer

2023 – Present

3 years (current)

Legacy

Automotive executive and Stellantis Chief Sales Officer who engineered the launch of the sub-€25k ë-C3 and revitalized Citroën's affordable brand positioning.

Pierre Leclercq

Head of Design

2018 – Present

8 years (current)

Legacy

Acclaimed automotive designer who created the bold, graphic design language of the new C3, C4, Ami, and the Citroën Oli sustainable concept.

Challenges & Strategic Context

Citroën operates in a hyper-competitive mass-market European and emerging-market automotive landscape. Key challenges include defending European entry-level EV market share against aggressive price-cutting from Chinese electric vehicle brands (MG, BYD); maintaining healthy dealer margins on sub-€25,000 electric vehicles utilizing cost-effective Lithium Iron Phosphate (LFP) batteries; expanding market presence in high-growth international markets like India and South America against entrenched local players (Maruti Suzuki, Hyundai); managing Stellantis platform component consolidation across sister brands (Peugeot, Opel, Fiat); and complying with strict European Union corporate average fleet emissions (CAFE) mandates.

Citroën CEO and Leadership FAQ

Who is the current chief executive officer of Citroën?

Thierry Koskas currently leads Citroën, overseeing strategic vision, balance sheet health, and organizational execution in Automotive Manufacturing, Passenger Cars, Affordable Electric Vehicles (EV), Compact SUVs & Urban Micro-Mobility.