Church & Dwight is the New Jersey company behind the yellow box of ARM & HAMMER baking soda. Over 180 years it has stretched that brand across laundry, cat litter and toothpaste, and since 2001 it has bought niche leaders such as Trojan, OxiClean, Waterpik, TheraBreath, Hero and Touchland. With $6.2 billion in 2025 sales it is far smaller than Procter & Gamble or Unilever, so it wins by owning narrow categories rather than broad ones. The company is headquartered in Ewing, New Jersey.
Church & Dwight makes money by selling branded household and personal care products through mass merchants, grocery, drug, club, dollar and e-commerce channels, plus sodium bicarbonate and animal-nutrition products through its Specialty Products division. Its model concentrates marketing and innovation on a short list of 'power brands' that are #1 or #2 in their niches, and it adds growth by acquiring asset-light brands and plugging them into its supply chain and retail relationships. Consumer Domestic produced about 77% of 2024 sales, Consumer International about 18% and Specialty Products about 5%. Online sales reached 25.5% of consumer sales in Q2 2026.