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Church & Dwight Co., Inc.

Consumer Packaged Goods - Household & Personal ProductsFounded 1846
Reviewed by Swet Parvadiya
Company data updated: October 2026
Independent Editorial Analysis
19 historical events · Editorial analysis

Church & Dwight Company Profile: Revenue, Business Model & Strategy

Research depth: 19 milestones · 10 FAQs

Church & Dwight (NYSE: CHD) is a New Jersey consumer products company known for ARM & HAMMER, OxiClean, Trojan, TheraBreath, Hero, Batiste, Waterpik and Touchland. It reported $6.20 billion in 2025 net sales and $736.8 million in net income, and is led by CEO Rick Dierker.

How Church & Dwight makes money: Church & Dwight makes money by selling branded household and personal care products through mass merchants, grocery, drug, club, dollar and e-commerce channels, plus sodium bicarbonate and animal-nutrition products…

Revenue & employeesCEO historyFoundersBusiness model
Annual Revenue (FY2025)$6.2B
Employees5,400
CEORick Dierker
Founded1846
IndustryConsumer Goods
By Swet ParvadiyaLast reviewed:
Data sources: annual reports, SEC filings, methodology
Industry:Consumer Packaged Goods - Household & Personal Products

Church & Dwight Co., Inc. key figures

Church & Dwight Co., Inc. had revenue of $6.2B for fiscal year 2025, up 1.6% from FY2024.

Source: company filing · Last reviewed October 2026

Revenue growth, FY2016 to FY2025
+6.6% a year
Compound annual rate, $3.5B to $6.2B
Peak revenue year
FY2025
The latest annual year is the highest in this series
Revenue per employee
$1.1M
FY2025 revenue divided by 5,400 employees; headcount may use another date
Current chief executive
Rick Dierker
In the role since 2025 (1 year)
Documented transactions
8
Between 2001 and 2025
Founded
1846
180 years ago
Where was Church & Dwight founded?
Church & Dwight was founded in Ewing, New Jersey in 1846.
When did Church & Dwight start?
Church & Dwight was founded in 1846.
How old is Church & Dwight?
Church & Dwight is 180 years old as of 2026.
In-Depth Analysis
411 words · 3 min read

Church & Dwight Co., Inc. (NYSE: CHD) is a Ewing, New Jersey consumer products company that reported $6.2032 billion in 2025 net sales and $736.8 million in net income. Best known for ARM & HAMMER baking soda, it also owns OxiClean, Trojan, TheraBreath, Hero, Batiste, Waterpik, Zicam and Touchland. CEO Rick Dierker has led the company since March 31, 2025.

How Does Church & Dwight Make Money?

Church & Dwight sells branded household and personal care products through retailers and online, plus sodium bicarbonate and animal-nutrition products to industrial customers. In 2024 Consumer Domestic produced $4,732.3 million (about 77% of sales), Consumer International $1,071.5 million (about 18%) and Specialty Products $303.3 million (about 5%). In Q2 2026 online sales were 25.5% of consumer sales.

Who Founded Church & Dwight?

Dr. Austin Church and John Dwight began packaging baking soda in 1846. Dwight's Cow Brand and the ARM & HAMMER brand launched by Church's sons in 1867 merged in 1896 to form Church & Dwight. The company stayed mostly a baking soda business until the 2001 Carter-Wallace deal brought in Trojan, Nair and First Response.

Church & Dwight Acquisitions

Key deals include OxiClean (2006), Orajel (2008, $383.4 million), Waterpik (2017, about $1 billion), Zicam (2020), TheraBreath (2021, $580 million), Hero Cosmetics (2022, $630 million) and Touchland (2025, $700 million plus an earn-out of up to $180 million). In June 2026 it added MISS MOUTH'S MESSY EATER stain remover. Not every deal worked: Flawless was written down by $411.0 million in 2022 and exited in 2025.

Church & Dwight's 2025 Portfolio Reset

In 2025 the company sold its VitaFusion and L'il Critters vitamin brands to Piping Rock Health Products and exited Flawless, Spinbrush and Waterpik showerheads. Management said this cut weighted private-label exposure from about 12% to about 5%. Results improved in 2026: Q2 net sales rose 1.6% to $1,530.0 million, organic sales grew 5.8%, and the company raised its full-year outlook.

Who Are Church & Dwight's Competitors?

Church & Dwight competes with Procter & Gamble, Unilever, Colgate-Palmolive, Henkel, Kenvue, Reckitt and Clorox, depending on the category, as well as retailer private labels. It avoids broad categories and focuses on niches where its brands rank #1 or #2.

What Are the Biggest Risks?

The main risks are private-label competition, slow U.S. category growth, tariffs and input costs, and reliance on the ARM & HAMMER franchise. Reported 2026 sales growth is guided at flat to +1% because exited businesses offset organic gains.

Table of Contents

Church & Dwight Co., Inc. Key Facts

CompanyChurch & Dwight Co., Inc.
Annual revenue change+1.6% (FY2024–FY2025)
Financials$6.2B (FY2025, last reviewed October 2026)
Market Cap$22.6B
Last reviewedBy Swet Parvadiya, Founder & Editor - October 2026
Founded1846
Founder(s)Dr. Austin Church, John Dwight
CEORick Dierker
HeadquartersEwing, New Jersey
IndustryConsumer Packaged Goods - Household & Personal Products
Employees5,400+

Church & Dwight Company Profile: Revenue, Business Model & Strategy

"Church & Dwight turned a 19th-century baking soda business into a $6.2 billion consumer products company by pairing ARM & HAMMER with acquired niche leaders such as Trojan, OxiClean, TheraBreath, Hero and Touchland. In 2025 it reshaped the portfolio, and in Q2 2026 organic sales grew 5.8%."

Why Church & Dwight Co., Inc. Wins

Church & Dwight wins by owning narrow categories. It buys under-developed #1 or #2 brands, runs them through its centralized supply chain and retail relationships, and expands them internationally. Waterpik, TheraBreath and Hero all followed that path, and Touchland is next. When a brand stops fitting, as with vitamins and Flawless, the company now exits rather than defends it, which helped organic growth reach 5.8% in Q2 2026.

Church & Dwight Co., Inc. operates in a competitive market alongside Unilever PLC, Colgate-Palmolive Company, Kimberly-Clark Corporation. Analysts frequently compare Church & Dwight Co., Inc. and Unilever PLC due to their overlapping products, target markets, and strategic positioning.

Church & Dwight (NYSE: CHD) is a New Jersey consumer products company known for ARM & HAMMER, OxiClean, Trojan, TheraBreath, Hero, Batiste, Waterpik and Touchland. It reported $6.20 billion in 2025 net sales and $736.8 million in net income, and is led by CEO Rick Dierker.

Revenue

$6.2B

Founded

1846

Employees

5K+

Market Cap

$22.6B

Author: CorpDigest Research DeskCompany Research

Key Facts

  • Founded: Church & Dwight Co., Inc. was established in 1846 and is headquartered in Ewing, New Jersey.
  • Revenue: Church & Dwight Co., Inc. had $6.2B in annual revenue (FY2025).
  • Valuation: Market capitalization of approximately $22.6B.
  • Scale: Church & Dwight Co., Inc. employs 5,400 people globally.
  • Business Model: Church & Dwight makes money by selling branded household and personal care products through mass merchants, grocery.
  • Competitive Edge: Church & Dwight's advantage rests on two assets: the ARM & HAMMER name, which lets one trusted ingredient (baking soda).

How Church & Dwight Makes Money

Capital Allocation & Scaling Mechanics

Church & Dwight makes money by selling branded household and personal care products through mass merchants, grocery, drug, club, dollar and e-commerce channels, plus sodium bicarbonate and animal-nutrition products through its Specialty Products division. Its model concentrates marketing and innovation on a short list of 'power brands' that are #1 or #2 in their niches, and it adds growth by acquiring asset-light brands and plugging them into its supply chain and retail relationships. Consumer Domestic produced about 77% of 2024 sales, Consumer International about 18% and Specialty Products about 5%. Online sales reached 25.5% of consumer sales in Q2 2026.

Explore Church & Dwight Co., Inc. In Depth

📅Church & Dwight Co., Inc. History & Milestones💼How Church & Dwight Co., Inc. Makes Money📊Church & Dwight Co., Inc. Revenue & Financials⚔️Church & Dwight Co., Inc. Competitive Strategy & SWOT👤Church & Dwight Co., Inc. Founders & Origin Story🏆Church & Dwight Co., Inc. CEO History & Leadership🤝Church & Dwight Co., Inc. Acquisitions & Deals

What Is Church & Dwight Co., Inc.'s Growth Strategy?

Church & Dwight's growth plan combines organic growth in its power brands, international expansion, e-commerce (25.5% of consumer sales in Q2 2026) and bolt-on acquisitions. In 2025 it bought Touchland and exited vitamins, Flawless, Spinbrush and Waterpik showerheads, about $118 million of 2025 net sales from exited lines plus the divested vitamin brands. In June 2026 it added MISS MOUTH'S MESSY EATER, which the company calls the #1 stain remover brand on Amazon. Leverage near 1.5x leaves room for further deals.

How Much Revenue Does Church & Dwight Generate?

Church & Dwight grows slowly but steadily. Net sales rose from $4.8958 billion in 2020 to $6.2032 billion in 2025. In 2025 net sales grew 1.6%, organic sales grew 0.7% (held back by the exited vitamin business), adjusted gross margin held at 45.2%, reported EPS was $3.02, adjusted EPS was $3.53 (+2.6%), and cash from operations was $1.215 billion. Momentum improved in 2026: Q2 2026 net sales rose 1.6% to $1,530.0 million, organic sales grew 5.8%, gross margin reached 45.4%, reported EPS was $0.85 and adjusted EPS $0.89. Management raised its 2026 outlook to net sales flat to up 1% and about $1.175 billion in operating cash flow. Church & Dwight Co., Inc. is a major American manufacturer of household products, sustaining a robust market valuation generally over $25 billion.

Financial MetricEstimated Value (2026)
Market Capitalization$22.6B
Employee Count5,400 +
Latest Annual Revenue$6.2B (FY2025)

Historical Revenue Chart

Church & Dwight Co., Inc. Annual Revenue History

All figures in USD.

Fiscal YearRevenue FigureYoY Change
FY2016$3.5BN/A
FY2017$3.8B+8.1%
FY2018$4.1B+9.8%
FY2019$4.4B+5.1%
FY2020$4.9B+12.3%
FY2021$5.2B+6.0%
FY2022$5.4B+3.6%
FY2023$5.9B+9.2%
FY2024$6.1B+4.1%
FY2025$6.2B+1.6%

The source for each year is listed on the Church & Dwight Co., Inc. financials page.

Core Strength

Church & Dwight has repeatedly bought niche #1 or #2 brands (OxiClean, Waterpik, TheraBreath, Hero, Touchland) and expanded them through its supply chain, retail relationships and international subsidiaries.

Key Weakness

The company's dependence on the ARM & HAMMER brand creates disproportionate financial exposure.

Deep Dive into Church & Dwight Co., Inc. SWOT Analysis

Who Are Church & Dwight Co., Inc.'s Main Competitors?

Church & Dwight competes category by category rather than head-on across the board. In laundry, ARM & HAMMER and Xtra hold value-tier positions against Procter & Gamble's Tide and Gain and Henkel's Persil and Purex. In oral care, ARM & HAMMER toothpaste, TheraBreath mouthwash, Orajel and Waterpik water flossers compete with Colgate-Palmolive, P&G's Crest and Oral-B, and Kenvue's Listerine. Trojan leads U.S. condoms against Reckitt's Durex and LifeStyles; Batiste competes in dry shampoo; Hero's Mighty Patch leads pimple patches; Touchland competes in hand sanitizer and body mist against Purell and mass beauty brands. Retailer private labels are a constant rival, which is why management sold or exited lines in 2025 that cut its weighted private-label exposure from about 12% to about 5%. In specialty products, it sells sodium bicarbonate and animal-nutrition products against chemical producers such as Solvay.

Top CompetitorsHead-to-Head Analysis
Colgate-Palmolive CompanyCompare vs Colgate-Palmolive Company→
Kimberly-Clark CorporationCompare vs Kimberly-Clark Corporation→

What Is Church & Dwight Co., Inc.'s Full Historical Timeline?

Historical Timeline & Strategic Pivots

Key Milestones

1846 - Founding of the Baking Soda Business

Austin Church and John Dwight begin preparing bicarbonate of soda for commercial distribution, packaging it by hand into paper bags in Dwight's kitchen in New York City. This marks the beginning of what would become the world's largest sodium bicarbonate producer.

1847 - John Dwight and Company Established

John Dwight formally establishes John Dwight and Company, adopting the Cow Brand trademark with Lady Maud, a prize-winning Jersey cow, as the brand icon. The company becomes the dominant baking soda producer in the United States.

1867 - ARM & HAMMER Trademark Introduced

Church's sons form Church & Company to compete with John Dwight, introducing the ARM & HAMMER trademark derived from James Church's Vulcan Spice Mills. The arm-and-hammer logo, symbolizing Vulcan striking his anvil, becomes one of the most recognized brand marks in American history.

1896 - Merger Creates Church & Dwight Co., Inc.

John Dwight & Company and Church & Company merge to form Church & Dwight Co., Inc., with John Dwight serving as the first president. The merged company continues to market both Cow Brand and ARM & HAMMER baking soda.

1925 - Corporate Incorporation

The firm is formally incorporated as Church & Dwight Co., marking the transition from a family partnership to a structured corporation with modern governance.

1968 - Green River Facility Completed

Church & Dwight completes construction of the world's largest sodium bicarbonate production facility in Green River, Wyoming, after outside suppliers proved insufficient. This facility becomes the cornerstone of the Specialty Products Division.

1970 - First Phosphate-Free Laundry Detergent

The company launches the first nationally distributed, phosphate-free laundry detergent under the ARM & HAMMER brand, capitalizing on emerging environmental consciousness and expanding the brand beyond baking soda.

1972 - Refrigerator Deodorizer Campaign

Church & Dwight launches its well-known campaign promoting ARM & HAMMER Baking Soda as a refrigerator deodorizer, creating a recurring consumption pattern that expands household penetration and establishes a new use case for the 126-year-old product.

2001 - Carter-Wallace Acquisition

Church & Dwight acquires Carter-Wallace's consumer products business, bringing the Trojan condom brand and Nair depilatory brand into the portfolio for approximately $739 million. This acquisition transforms the company from a single-product baking soda company into a diversified consumer packaged goods enterprise and establishes the acquisition-driven growth model.

2003 - Unilever Oral Care Acquisition

and Canadian rights to Unilever's oral care business, including Pepsodent and Mentadent brands, for approximately $100 million, establishing a foothold in the oral care category.

2006 - OxiClean Acquisition

Church & Dwight acquires Orange Glo International, maker of OxiClean stain fighters, for approximately $325 million. The brand, popularized by infomercials, becomes a core component of the household products portfolio.

2008 - Orajel Acquisition

The company acquires the Orajel oral analgesics business from Del Pharmaceuticals (a Coty subsidiary) for $383.4 million in cash, strengthening the oral care portfolio with the #1 oral pain relief brand.

2017 - Waterpik Acquisition

Church & Dwight acquires Water Pik, Inc., maker of Waterpik water flossers and showerheads, for about $1 billion in cash, its largest deal at the time. The deal added about $265 million in trailing sales.

2019 - Flawless Acquisition

The company acquires the Flawless and Finishing Touch hair removal brands from Ideavillage Products Corporation for $475 million in cash plus an earn-out of up to $425 million. The brand generates $180 million in trailing sales with $55 million in EBITDA (30% margin).

2021 - TheraBreath Acquisition

Church & Dwight acquires TheraBreath, the #2 alcohol-free mouthwash brand in the U.S., for $580 million in cash.

2022 - Hero Cosmetics Acquisition

The company acquires Hero Cosmetics, maker of Mighty Patch acne patches, for $630 million in cash plus a potential earn-out. The brand had about $115 million in trailing sales and became the #1 U.S.

2024 - VMS Impairment and CEO Transition

The company records a $357.1 million non-cash impairment on its VITAFUSION and L'IL CRITTERS vitamin brands due to private-label competition. In 2024 the board also named CFO Rick Dierker to succeed Matthew Farrell as CEO effective March 31, 2025.

2025 - Touchland Acquisition and Portfolio Reset

Church & Dwight agreed in May 2025 to buy Touchland, the #2 U.S. hand sanitizer brand, for $700 million plus an earn-out of up to $180 million, and closed the deal in 2025. It also exited the Flawless, Spinbrush and Waterpik showerhead businesses and agreed in December 2025 to sell its VitaFusion and L'il Critters vitamin brands to Piping Rock Health Products.

2026 - MISS MOUTH'S MESSY EATER Acquisition and Raised Outlook

In June 2026 Church & Dwight acquired MISS MOUTH'S MESSY EATER, which it describes as the #1 stain remover brand on Amazon. Q2 2026 net sales rose 1.6% to $1,530.0 million with 5.8% organic growth, and the company raised its 2026 outlook.

Risks & Weaknesses

Analytical Assessment

Primary Risk Factor

The biggest risk for Church & Dwight is retailer private-label competition. Store brands from Amazon, Costco, Target and Walmart drove the $357.1 million vitamin impairment in 2024 and contributed to the $411.0 million Flawless write-down in 2022. The company responded in 2025 by selling the vitamin business and exiting Flawless, Spinbrush and Waterpik showerheads, cutting weighted private-label exposure to about 5%. The remaining risk is that store brands push further into laundry, oral analgesics, diagnostics and other categories where its acquisition model depends on #1 or #2 brands keeping pricing power.

Risk assessment based on public filings, SWOT analysis, and verified industry data. Not financial advice.

How Did Church & Dwight Start and Grow?

Established

1846

Fiscal Revenue (FY2025)

$6.2B

Workforce

5K+

HQ Location

Ewing, New Jersey

Key Turning Point

: The Strategic Shift That Created a Behemoth

The acquisition of Carter-Wallace's consumer products business for approximately $739 million transformed Church & Dwight from a single-product baking soda company into a diversified consumer packaged goods enterprise. The deal brought Trojan, Nair, and First Response into the portfolio and established the acquisition-driven growth model that would define the company for the next two decades.

Explore Church & Dwight In Depth

Detailed research across every dimension of Church & Dwight — history, financials, leadership, and strategy.

Company History

Church & Dwight is the New Jersey company behind the yellow box of ARM & HAMMER baking soda. Over 180 years it has stretched that brand across laundry, cat litter and toothpaste, and since 2001 it has bought niche…

Full Church & Dwight history →

Revenue & Financials

Church & Dwight had $6.2B in revenue for fiscal year 2025. Data covers 10 fiscal years. Market capitalization stands at approximately $23B.

Church & Dwight financials →

Founders

Church & Dwight was founded by Dr. Austin Church, John Dwight in 1846. Explore each founder's background, motivations, and their role in building the company.

Church & Dwight founders →

CEO & Leadership

Church & Dwight is currently led by Rick Dierker. Explore the full CEO history — leadership transitions, tenures, and the strategic decisions of each chief executive.

Church & Dwight CEO history →

Business Model

Church & Dwight makes money by selling branded household and personal care products through mass merchants, grocery, drug, club, dollar and e-commerce channels, plus sodium bicarbonate and animal-nutrition products…

How Church & Dwight makes money →

Acquisitions

Church & Dwight has completed 8 documented acquisitions. Explore the full acquisition history and strategic rationale behind each deal.

Church & Dwight acquisitions →

Competitive Strategy

Church & Dwight's growth plan combines organic growth in its power brands, international expansion, e-commerce (25.5% of consumer sales in Q2 2026) and bolt-on acquisitions.

Church & Dwight strategy →

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 Research Profile

Our analysts compile business strategy profiles from public financial filings, press releases, and analyst reports. Each profile is reviewed for accuracy before publication by our editorial desk and updated on a rolling basis.

About the Author →Our Methodology →

Frequently Asked Questions About Church & Dwight

What is Church & Dwight Co., Inc. and what consumer household brands does it own?

Church & Dwight Co., Inc. (NYSE: CHD) is a consumer packaged goods company headquartered in Ewing, New Jersey, founded in 1846. It owns ARM & HAMMER and brands including OxiClean, Xtra, Trojan, First Response, Nair, Batiste, Waterpik, Orajel, Zicam, TheraBreath, Hero (Mighty Patch) and Touchland, and is a major producer of sodium bicarbonate.

Who is the Chief Executive Officer of Church & Dwight?

Rick Dierker has been President and Chief Executive Officer of Church & Dwight since March 31, 2025. A 15-year company veteran who was chief financial officer and head of operations, he succeeded Matt Farrell, CEO since January 2016.

What major stock exchange lists Church & Dwight Co., Inc. shares?

Church & Dwight trades on the New York Stock Exchange under the ticker CHD and is an S&P 500 component. Its market capitalization was about $22.6 billion in late September 2026, and it has paid regular cash dividends for more than 120 consecutive years.

What are Church & Dwight's power brands?

Church & Dwight's power brands include ARM & HAMMER, OxiClean, Trojan, Batiste, TheraBreath, Hero, Waterpik, Zicam, Orajel, First Response, Nair and Touchland. In 2025 it removed VitaFusion, L'il Critters, Flawless and Spinbrush from the portfolio.

What are Church & Dwight's three operational reporting segments?

Church & Dwight reports Consumer Domestic (about 77% of 2024 net sales), Consumer International (about 18%) and Specialty Products (about 5%). In Q2 2026 those divisions posted $1,155.8 million, $297.5 million and $76.7 million in net sales.

What is the historical significance of the Arm & Hammer brand?

Arm & Hammer, introduced in 1846, is one of America's most recognized brand trademarks (featuring the well-known vulcan arm holding a hammer), utilizing pure sodium bicarbonate across baking, deodorizing, laundry detergent, oral care, cat litter, and industrial cleaning.

Where is Church & Dwight headquartered and how many employees does it have?

Church & Dwight is headquartered in Ewing, New Jersey, and had approximately 5,400 employees worldwide according to its 2025 Form 10-K.

What was Church & Dwight's acquisition of Hero Cosmetics in 2022?

In October 2022, Church & Dwight acquired Hero Cosmetics (maker of the #1 best-selling Mighty Patch hydrocolloid acne patch) for $630 million in cash, instantly establishing leadership in the rapidly growing fast-beauty and Gen-Z skincare category.

How did Church & Dwight perform in 2025 and 2026?

2025 net sales rose 1.6% to $6.2032 billion with 0.7% organic growth, reported EPS of $3.02 and adjusted EPS of $3.53. In Q2 2026 net sales rose 1.6% to $1,530.0 million, organic sales grew 5.8% and adjusted EPS was $0.89.

Who are Church & Dwight's main competitors?

Its main competitors are Procter & Gamble, Unilever, Colgate-Palmolive, Henkel, Kenvue, Reckitt, Clorox and retailer private labels, with the rival depending on the category.

Analysis: How Church & Dwight Co., Inc. Makes Money

Deep dive into the Church & Dwight Co., Inc. business model, revenue streams, and strategic moats in 2026.

Competitor Benchmarking

Church & Dwight Co., Inc. vs Colgate-Palmolive CompanyChurch & Dwight Co., Inc. vs Kimberly-Clark Corporation

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Financial data on this page is sourced from SEC EDGAR filings, official earnings releases, and verified press statements. Revenue figures are reviewed and updated periodically. Read our full data methodology ->

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Editorial Methodology

Company Research

We use company filings, annual reports, company statements and press reports, with primary sources preferred where available. Each financial row shows its recorded source. Full-year figures are separated from annualized run-rates, partial periods and forecasts; unaudited figures carry a label. Source detail varies by company, so check the linked material when the reporting basis matters.

1. Primary Sources

Public companies may provide filings and annual reports. Private-company figures may come from statements or press coverage. A missing figure stays missing, and a source link should identify where its number came from.

2. Expert Curation

We organize company records and review claims for strategic context, source quality and clarity. Pages show a review date where one is recorded.

3. Multi-Pass Audit

Technical checks flag inconsistent figures and missing links. Editorial review of the underlying source remains necessary for claims those checks cannot verify.

Swet Parvadiya
SEC filings & public records methodology
Sourced from public financial records

Explore Related Pages for Church & Dwight Co., Inc.

History & FailuresTimeline, setbacks, and key milestonesBusiness ModelHow they make money and market productsFinancialsRevenue history and fiscal metricsCompetitive StrategyRivals, benchmarks, and SWOT analysis

Sources & References

The data and narrative synthesized in this intelligence report were verified against primary sources:

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.